Freelancer profile translated to English.
Back to original languageAbout Anaelle
Together, let's build a complete marketing strategy for your business
Consultant and trainer (Qualiopi certified training organization)
Marketing and communication expert, I have been working in this field for 10 years in major companies in the hotel 🏨 and fast-food 🍔 sector (Burger King, Accor Hotels, Louvre Hotels, Heiko Poké). 💫 I support numerous clients in the health (laboratory, aesthetics, practice) and sports sectors.
Now self-employed, I help you define a 360° marketing strategy: I analyze your needs and objectives based on your offer and target market demand, I define a detailed action plan to help you achieve your goals.
Business-oriented, I help you build the best actions for a positive ROI.
Marketing and advertising are true passions that I love to share. I am also a coach and trainer in various business schools for several years.
I love this sector, which is constantly evolving and requires a lot of flexibility and creativity.
The different projects in B2C and B2B that I can support you with:
✅ Brand creation and development.
✅ Establishment of your brand platform (branding).
✅ Development of your overall marketing strategy.
✅ Design of your communication plan.
✅ Website redesign or creation. (SEO & GEO)
✅ Strategy for your communication and social networks.
✅ Franchise development and issues related to the development of network companies.
My experience in large international groups has allowed me to develop a multitude of skills, giving me a 360° vision.
As well as in startups, increasing my adaptability, creativity, and my drive to develop a structure.
In summary, I help you develop your business, save you time, and boost your revenue! ☀️
Shall we talk?
French
Native or bilingual
Can work on-site
Bordeaux (up to 50km), Paris (up to 20km), Lyon (up to 20km), Rennes (up to 20km), Nantes (up to 20km)
Experience
- Berliner Das OriginalMarketing ConsultantRESTAURANTS AND FOOD SERVICEJuly 2025 - Today (11 months)Paris, FranceBrand repositioning & deployment of the new identity (in collaboration with the agency Hyperealist)& Marketing strategy & digital structuringInitial problemA well-known brand, but not strong enough.A vague positioning, an identity that did not fully reflect Berliner's uniqueness.Result: an image that lacked impact to support the brand's development and ambitions.My roleStrategic intervention in collaboration with the agency Hyperealist.Brand positioning strengthening work.Contribution to the identity redesign (AD, messaging, overall consistency).Then support for the operational deployment of the new identity: website, content, marketing priorities, and consistency of communications.What changedA clearer, stronger, more understandable brand.An identity aligned with the DNA and ambitions of Berliner Das Original.A solid brand foundation, ready to be deployed across all media and future developments.
- Antipodes MédicalCMOHEALTH AND WELLNESSMay 2025 - Today (1 year and 1 month)Paris, FranceWhy engage meA specialized health/medical agency with a dense client portfolio, mainly composed of laboratories.Strong challenges in strategic structuring for clients, team coordination, and business development, within a constrained regulatory framework.My roleClient director & outsourced CMO role for clients.Definition and management of client marketing strategies (laboratories, multi-market projects).Coordination and management of internal teams and partners (editorial, graphic design, social media, SMA, SEA, SEO).Scoping of priorities, securing deliverables, and supporting clients in their strategic decisions.Direct contribution to the agency's business development and the performance of supported clients.What changedClearer, more structured client strategies aligned with their business challenges.Improved fluidity between clients, teams, and partners.Enhanced ability to support players in the medical field on complex projects, with a real focus on performance and growth.
- Emeric MSOMarketing ConsultantSPORTSJune 2024 - Today (2 years)Paris, FranceMonetization strategy & business structuring for an audienceInitial problemA very large social media audience, but little structured revenue.No clear funnel, no understandable offer, a dependence on visibility rather than business.My roleComplete structuring of the monetization strategy.Clarification of target audiences (B2C / B2B).Creation of offers, customer journeys, and conversion points.Implementation of a digital ecosystem (website, SEO, challenges, content) to transform the audience into clients.What changedAn audience that became a real business lever.Clear, monetizable offers aligned with its positioning.A sustainable strategy, less dependent on social platforms.
Reviews
Y
Yonathan
Laselis
Reviewed on 2/7/2025
Excellent work as usual, Anaelle is very professional and responsive, I recommend her services to all professionals who want to outsource their digital marketing, Anaelle will be truly involved in your project.
Emeric
MSO Coaching
Reviewed on 11/19/2024
I had the pleasure of collaborating with Anaëlle, and I can only highly recommend her. She is incredibly attentive, responsive, and meticulous in her work. Every interaction is fluid and efficient, and the result always exceeds expectations.
Recommendations
+2
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Education
- Design Thinking CertificationEmy Digital2026Je conçois et facilite des ateliers de design thinking pour aider les équipes à : → Clarifier leurs problématiques → Générer des idées pertinentes → Structurer des solutions concrètes et actionnables Compétences - Facilitation d’ateliers collaboratifs - Design Thinking (idéation, prototypage, tests) - Innovation & résolution de problématiques complexes - Structuration stratégique (offre, positionnement, parcours client) - Intelligence collective - Animation de workshops (présentiel / distanciel) - Méthodes d’idéation (Crazy 8, HMW, persona, etc.) - Conduite du changement Ce que ça change : - Transformer des idées floues en plans d’action clairs - Faire émerger des solutions rapidement (en quelques heures/jours) - Aligner les équipes autour d’une vision commune - Accélérer les prises de décision - Créer des offres ou concepts différenciants
- Certification, Digital MarketingTalenCo2020Certification, Marketing Digital