Freelancer profile translated to English.
Back to original languageAbout Ana
After years leading campaign production at Telefónica Tech, and many more in fast-paced agencies, I learned that what burns out any team is not volume, but disorder.
That's why I don't design isolated pieces. I design the logic that allows creating dozens of formats in record time, and maintaining visual consistency without errors, no matter how many last-minute changes appear.
What can I do for you?
Ads Design
Multiformat campaign production optimized for each channel and device.
Conversion Design
Conversion-oriented landing pages and emails, built modularly for easy iteration and adaptation.
Design Systems
Creation of libraries, components, and styles (Design Tokens) that guarantee visual consistency across all your channels.
Design Ops
File organization, variable management, and intelligent template creation to maximize team efficiency.
Training
Sessions for your team to learn how to master Figma and become 100% autonomous.
How do I work?
- Agility in delivery: I don't work file by file. I use automation, variables, and components in Figma so that a change in 50 pieces is made in seconds, not hours.
- Brand consistency: I work with libraries and Design Tokens that ensure every piece is faithful to your brand, regardless of delivery volume.
- Reusable system: I deliver a clean, structured, and documented Figma that your team can edit and reuse without external dependencies.
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Telefónica TechDesign System DesignerTELECOMMUNICATIONSOctober 2023 - December 2025 (2 years and 2 months)Madrid, SpainCreation and evolution of a Design System in Figma for digital campaign production.I transformed manual production processes into a structured system based on components, variables, and design rules applied to real campaigns.What I built and optimized:
- Standardization of multiformat creatives without losing flexibility between campaigns.
- Design structures prepared for multiple outputs (banners, social ads, digital assets).
- Continuous evolution of the system to adapt it to new campaign needs and new formats.
- Support for the design and marketing team in adopting the system and its use in daily production.
Impact of the system:- Less manual work in campaign production
- Faster creation of multiformat pieces
- Visual consistency between campaigns and channels
- Scalability of the Figma design system
- Improved coordination between design and marketing
- Figma SpecialistUI Designer & Campaign Production | Design SystemsTELECOMMUNICATIONSSeptember 2019 - Today (6 years and 9 months)Barcelona, SpainAutomation of digital campaigns in Figma in high-volume environments.I reduce manual processes and turn campaign production into faster, more consistent, and scalable systems.I don't design isolated pieces. I design the way pieces are produced:
- Design Systems: I create structures that allow generating complete campaigns without remaking each piece from scratch.
- DesignOps: I connect design and production so teams can launch campaigns faster, with less friction and more consistency.
What I can do for you:- Figma design systems for campaigns
- Creative production optimization
- Workflow automation
- Design team training
- Cyberclick Agent S.L.Frontend Developer | Visual DesignerDIGITAL AND ITApril 2011 - June 2016 (5 years and 2 months)Barcelona, SpainDesign and development of digital pieces focused on performance and conversion optimization in digital marketing campaigns.My work combined UI design, advertising creativity, and frontend development:
- Landing page design optimized for conversion
- Creation of microsites and digital campaigns
- Banner and creative design for performance marketing
- UI design for digital interfaces
- Frontend layout (HTML/CSS/CMS)
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Education
- Web Design and Project ManagementELISAVA School of Design and Engineering of Barcelona2011Postgrado
- Digital and Multimedia DesignIDEP BARCELONA School of Image and Design (UAO)2010Postgrado