About Amy
English
Native or bilingual
Experience
- Serviceberry LLCStrategist and FacilitatorJanuary 2019 - Today (7 years and 5 months)Chicago, IL, USAEmpowering organizations to reach their potential, with particular focus on utilizing human-centered design to inform strategy from user listening to implementation for both digital and tactile products and experiences. Example projects:- Developed a 10-year innovation and sustainability roadmap for a $1B food CPG brand to investigate point-of-sale, marketing and product opportunities, including performing consumer research, brand elasticity, product ideation, focus groups, prototyping, and testing- Strategy lead for an early-stage SaaS start-up, conducting market research, understanding consumer and investor priorities, clarifying messaging, and value propositions that ultimately lead to the organization securing seed funding- Built a strategic plan for a new foundation, conducting user focus groups, board and key stakeholder interviews, market research and developing a new mission and vision to guide a 5-year roadmap and implementation plan- Designed and led over 30 strategy, innovation, and ideation workshops across industries varying from intimate executive leader forums to conference settings with over 200 participants
- Pangea Educational DevelopmentExecutive Board ChairEDUCATION AND E-LEARNINGJanuary 2012 - Today (14 years and 5 months)Education NGO addressing the world literacy crisis by increasing access to culturally relevant children's learning materials, improving quality of instruction, and leveraging technology to reach last mile and refugee learners. Since 2020, the organization's revenue has grown 3x and our impact has been recognized by M IT Solv, UNESCO, and The Pope.
- Slalom ConsultingSenior Consultant, Experience Design Leader, FacilitatorJanuary 2014 - January 2019 (5 years)Chicago, IL, USAStrategy and experience design leader across industries; focus areas included human-centered design, research, leadership development, communications, project management, workshop design and facilitation. Example projects:- Directed human-centered design efforts for IT roadmap creation for the country's largest food-based non-profit, including conducting user research, managing executive engagement, and facilitating multiple day-long workshops- Strategy lead for sales and onboarding redesign and implementation for a Fortune 500 food distribution company- Led the redesign and implementation of a new employee experience strategy for 9,000 employees, including conducting over 50 interviews, completing external research, and leading executive workshops to prioritize engagement strategies
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Education
- B.B.A.The University of IowaB.B.A.
- Certificate in Public Interest DesignArcheworks2017Certificate in Public Interest Design