Freelancer profile translated to English.

Description

With 4 years of experience in marketing and data analysis, and a cross-functional background combining market research, customer behavior analysis, operational marketing, customer experience, and quality audit, I support teams on issues related to market understanding, structuring insights, and strategic decision-making, with a resolutely field-based, data-driven, and results-oriented approach.

🚀 I support organizations of all sizes through various missions, ranging from short-term projects to long-term collaborations:

• Marketing studies & market research

• Customer and user behavior analysis

• Structuring actionable insights

• Optimization of offers, customer journeys, and marketing strategies

🎯 Objective: activate customer insights as a strategic lever for decision-making and performance.

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

GROUPE BPCE
Customer Experience & Quality Manager
January 2024 - January 2025 (1 year)
Paris, France
Lead collaborative events: Customer Experience Week, immersive workshops – 150 participants. Actions: vendor and budget management, communication coordination, and co-construction of themes with business teams. Conduct qualitative studies: user tests, exploratory studies, etc. Actions: writing interview guides, participant recruitment (TestingTime), conducting interviews ≈30/study, analyzing results, presenting findings, and formulating recommendations. Monitor customer satisfaction performance through quantitative studies. Actions: analyzing barometers, tracking NPS, engagement indicators, and churn rate. Participate in quality approach management: TPE & Carte label by Bureau Veritas. Actions: supporting internal audits, analyzing compliance gaps, defining corrective actions, and contributing to certification processes.
DISNEYLAND
Marketing Study Manager, with Marketing Studies & Insights Manager
January 2023 - January 2024 (1 year)
Paris, France
4 years of professional experience, specializing in conducting qualitative and quantitative studies, analyzing consumer behavior, and transforming insights into operational recommendations. I am seeking a position as a Study Manager with a penchant for managing events.

Lead the Disneyland Paris community animation. Action: creating engaging and entertaining content that fosters engagement and brand visibility (+20% participation in satisfaction surveys).
Design and conduct qualitative and quantitative studies. Actions: writing interview guides and questionnaires, conducting interviews, transcription, data analysis, and synthesizing learnings.
Analyze the performance of OOH/DOOH advertising campaigns. Actions: tracking KPIs - Key Performance Indicators - (Worth the Cost, Recall Rate, engagement rate, etc.).
GROUPE SOCIETE GENERALE
Payments Study & Market Manager
January 2022 - January 2023 (1 year)
Paris, France
Analyze consumer behaviors and usage. Actions: implementing A/B testing (e.g., imposition rate vs. imposition price) to optimize offer performance. Identify market dynamics and guide strategic decisions. Actions: structured competitive intelligence and monitoring of major Buy Now Pay Later (BNPL) players (Oney, Klarna, Scalapay, PayPal…). Conduct active monitoring and represent the company at professional events (trade shows LesBIGBOSS, Paris Retail Week, 1to1 retail e-commerce, etc.).