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Amélie SteenputAS

Amélie Steenput

UX Audit Expert · Chatbot & AI · GEO/AI Visibility

€750/day
Bruxelles, BE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Amélie

I help companies improve their AI interfaces and their visibility in response engines (ChatGPT, Gemini, Perplexity) through structured and actionable audits.

My fixed services:

· Chatbot UX Audit
I evaluate the conversational experience of your chatbot or AI assistant: clarity of exchanges, error handling, tone consistency, user journey. Structured deliverable with prioritized recommendations within 48 hours.

· Website GEO / AEO Audit
I analyze the visibility of your content in generative AI responses. You'll identify why your competitors appear (and you don't) and what needs to be corrected.

· UX Heuristic Audit
Expert evaluation of your interface according to recognized heuristics (Nielsen, WCAG, conversational standards). Ideal for a quick diagnosis before a redesign or launch.

My approach:
Concrete deliverables, a defined scope from the start, recommendations aligned with your business objectives. No vague missions — each audit has a scope, a fixed price, and a clear outcome.

15 years of experience in UX research & design, specializing in Human-AI Interaction. Clients in energy, finance, and regulated industries (Elia, Proximus, …).
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Bruxelles (up to 50km)

Experience

  • Elia
    Expert UX Strategist and Research
    February 2024 - Today (2 years and 4 months)
    Brussels, Belgium
    I currently work as a UX Expert at Elia, leading the user experience strategy for EPIC, the central digital portal serving Elia's B2B customers (suppliers, producers, industrial consumers, aggregators…). Objective: Improve the accessibility, clarity, and efficiency of user journeys on a *User-centered approach:
    • Conduct user research (interviews, card sorting, usability testing) to inform design decisions.
    • Restructure the information architecture to support intuitive navigation.
    • Design UX flows adapted to complex contexts involving multiple user profiles and critical energy data.
    • Service digitalization:
    • Identify and prioritize digital services based on user value and business impact.
    • Collaborate with product owners, IT, and business stakeholders to ensure alignment between UX, technical feasibility, and regulatory requirements.
    • Contribute to the evolution of the EPIC design system and UX governance. Impact: I help shape a smoother, more autonomous customer experience aligned with Elia's broader digital transformation strategy.
  • Ux's consulting
    Administrator
    January 2024 - Today (2 years and 5 months)
    As the founder of UX’s Consulting, I help companies design and optimize human-centered digital experiences that create real value for users and the business.

    I specialize in UX research, strategy, and service design, working across sectors like energy, software, public services, and B2B platforms.


    I support organizations in complex digital transformations, from UX audits and customer journey mapping to user research programs and digital product roadmaps.


    I also help companies prepare for AI integration, by aligning data, UX and service architecture to ensure smooth and meaningful adoption.

    My mission: Make digital services intuitive, efficient, and aligned with real-world user needs, even in highly technical or regulated environments.
  • delaware BeLux
    UX Designer
    May 2019 - March 2023 (3 years and 10 months)
    I have successfully led a variety of UX/UI projects encompassing website development, B2B portals, and application design. In close collaboration with clients and stakeholders, I conducted workshops to define requirements, establish architecture, and determine design components. Using tools like Figma, I created wireframes, prototypes, and design concepts to bring these projects to life. I also performed thorough UX analysis and research to ensure optimal user experiences. Through collaborative workshops and user testing, I iterated on designs, implementing necessary improvements. As a result, I delivered phased roadmaps, prioritized features, and provided insightful recommendations to drive digital transformation project to success. (Barenbrug, RMB, B-europe, Armentekort, Legrand, Viking, Demetris, Pierret,...)

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Education

  • Certification UX Design & Research
    Université libre de Bruxelles
    2018
    Certification UX Design & Research
  • Haute Ecole 'Francisco Ferrer'
    Ville de Bruxelles
    2012
    Haute Ecole 'Francisco Ferrer'

Skill set

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