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Amaya V.AV

Amaya V.

Editorial and E-commerce Design Specialist

€280/day
Madrid, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Amaya

Hello!

I am a graphic designer specializing in editorial and UX/UI design.

For almost 15 years, I have worked for various fashion magazines such as GQ, Marie Claire, Elle, and Cosmopolitan, and since 2017, I have been working in consulting firms, specifically in the retail (e-commerce) sector.

In my experience, I have collaborated with multidisciplinary teams to create digital experiences that enhance user interaction and optimize conversion in e-commerce environments.

I have led the design of projects ranging from editorial catalogs, interactive magazines, and brochures to the implementation of responsive UI/UX designs on e-commerce platforms, improving usability and ensuring a fluid shopping experience. I am highly familiar with tools like Figma, Adobe XD, Sketch, and InVision, and I have advanced proficiency in the Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign).

My Services
Editorial Design: books, magazines, brochures, catalogs, presentations, reports, etc...
Visual Design: Newsletters, social media, microsites
UX/UI Design: e-commerce and corporate websites.

I would be delighted to work with you. See you soon!
  • Spanish

    Native or bilingual

  • English

    Conversational

  • Italian

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • Profesional independiente
    Graphic Design | Editorial Design | UX/UI Design
    October 2024 - Today (1 year and 8 months)
    Madrid, Spain
    Freelance professional
    From 2017 to present
    I am currently developing my career as a freelance professional in the field of Art Direction and web design. I specialize in editorial and UX/UI design. I have over 5 years of experience working on various projects, in which I have developed the following roles:
    • Art direction of photography for magazines and catalogs.
    • Design of books, magazines, and brochures.
    • Corporate identity design for companies, entrepreneurs, and events.
    • Website redesign to improve usability.
    • Benchmark and heuristic analysis to evaluate competition and improvement opportunities.
    • Prototyping and visual design to create attractive, intuitive, and functional interfaces.
    • Illustration. Clients: pinchaqui.com, Escuela de Práctica Jurícia, and CNCC, among others.
    Event Design Visual Identity Editorial Design UX/UI Design Benchmark Illustration
  • pinchaaqui.es
    UX/UI Designer
    E-COMMERCE
    August 2023 - June 2024 (11 months)
    • UX design for various corporate websites
    • UX/UI design for Organic Design's furniture retail
    • UI design for Atrim Global's retail.
    UX/UI Design
  • Condé Nast
    Editorial Designer and Visual Designer
    PRESS AND MEDIA
    October 2022 - Today (3 years and 8 months)
    Madrid, Spain
    • Microsite design
    • Design of pieces for social media, both static and animated.
    • Identity design for events (Vogue Beauty Awards, Glamour Beauty Awards, etc...)
    • Illustrations

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Education

  • Master in User Experience and Usability
    Kschool
    2017
  • Master in Fine Arts
    Tracor
    2000

Skill set (23)

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