Freelancer profile translated to English.

Description

Senior marketing strategy consultant, I support companies in their marketing transformation, customer loyalty, and customer experience improvement projects.

With 7 years of experience at VERTONE, a renowned strategy consulting firm, I have led marketing strategic plans, framed digital, data, and AI transformation projects, and contributed to the implementation of innovative loyalty programs for major players in the service and insurance sectors.

My approach is based on a balance between strategic rigor and creativity. I help marketing and customer experience management teams structure their projects, coordinate stakeholders, and translate their business challenges into concrete and measurable actions.

Flexible, attentive, and effective, I ensure that each project is both substantively coherent, smooth in its implementation, and meaningful for the teams.

Areas of intervention:

— Marketing strategy & commercial action plan

— Customer experience & omnichannel journey

— Loyalty programs & relationship marketing

— Management of digital / data / AI transformation projects

— Brand positioning & brand platform

Added value:

Expertise at the crossroads of strategic marketing, branding, and project management, serving sustainable and embodied strategies.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Basic
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 10km)

Vertone
Senior Consultant
CONSULTING AND AUDITS
August 2018 - July 2025 (6 years and 11 months)
Île-de-France, France
VERTONE is a strategy and management consulting firm specializing in marketing and customer relations issues.

Managed approximately ~15 projects in France and internationally for players in various sectors (Luxury, GSA/GSS, Mass Retail, Energy, Transport, Insurance).
Responsible for end-to-end projects with dedicated teams for the advancement of different workstreams - in charge of quantitative and qualitative analyses on various subjects:
- Definition of strategic plans
- Scoping and end-to-end project deployment (PMO) for new offerings, loyalty programs, customer journey redesigns, etc.
- Construction and strengthening of business plans / economic modeling
- Redesign and reorganization of omnichannel customer journeys

Examples of projects led (not exhaustive):
- Luxury: Implementation of the loyalty program on a Retail marketplace in Germany
- GSS: Deployment of an online service booking tool in 5 EMEA countries
- GSA: Scoping and deployment of a local product range nationwide
- Energy: Launch of an innovative service subscription journey
- Transport: Definition of the Quality of Service for bus networks
- Insurance: Optimization of the ROI of marketing, communication & partnership actions for homogeneous management
Loyalty CRM Marketing Project Management Office (PMO) Business Strategy
FRED Paris
Marketing Development Assistant
LUXURY GOODS
January 2017 - June 2017 (5 months)
Paris, France
Missions carried out:
1. Monitoring and development of various projects related to the collection plan: deadline monitoring, schedule organization, coordination of different meetings
2. Sales analysis: assistance in creating dashboards and monthly reports.
3. Market evolution analysis: competitive intelligence, benchmarking, price study, trend analysis.
4. Support for Product Managers in the daily management of product lines (participation in product development, creation of SKUs) and in the development of launch tools (product sheets).
5. Participation in updating internal presentations and tools: collection plan, product plan, trade book, price list.

Fred Joaillier, more commonly known as Fred, is a French jewelry and watchmaking house founded in 1936 by Fred Samuel in Paris. In addition to Paris – where Fred Joaillier has several presentation salons, notably on Place Vendôme – the company also has about ten boutiques in Cannes, Monaco, and Japan (Kyoto, Osaka, Tokyo, Yokohama), as well as in South Korea (Seoul).
Branding & Identity Marketing Development jewelry Market Analysis and Competitive Intelligence
VESPER
Consultant - Marketing Strategy
September 2016 - December 2016 (3 months)
1 Espl. François Mitterrand, 69002 Lyon, France
Consulting mission for Vesper, a Lyon-based startup in the spirits delivery service.
- Determination of medium-term growth objectives with the founders
- Identification and analysis of the company's strengths and weaknesses.
- Proposal of growth opportunities
Business Strategy Digital Marketing Consultant Market Analysis