Alicy Nogueira

Analysis & Performance: Tracking metrics and campaign performance via RD Station, identifying optimization opportunities. Customer Relationship Management: Developing and executing email marketing, pop-ups, and lead conversion strategies. Content Strategy & Production: Creating social media, blog, and website strategies aligned with brand goals and target audience. Influencer & Celebrity Campaigns: Strategic briefing, negotiation, and activation management. Negotiation & Commercial Proposals: Developing strategic proposals for retailers and resellers to strengthen partnerships. Traffic Management & Site Actions: Planning and executing strategies to increase conversions, retain customers, and optimize user experience. Cross-Functional Collaboration: Working with design, sales, and traffic teams to ensure effective execution of digital marketing strategies.

Personalized service focused on identifying customer needs and building authentic connections. Image and style consulting, assisting in the selection of pieces aligned with personal identity and fashion trends. Customer prospecting and retention, contributing to sales goals and enhancing the overall consumer experience. In-depth product knowledge and trend analysis to optimize commercial strategies.

Responsible for content creation for clients, developing effective marketing strategies. Content scheduling on Meta platforms (Facebook and Instagram) to optimize reach and engagement. Efficient management of content calendars for assigned client accounts.