Freelancer profile translated to English.
Back to original languageAbout Alice
👋🏻 Hello, my name is Alice!
With many years of experience as an Art Director and then UX/UI Designer, I help companies transform their ideas into intuitive, user-centered digital solutions.
I favor an approach based on in-depth research and analysis, injecting emotional design to create screens and user journeys that are easy to use and resonate with users. Each project begins with a clear understanding of your goals, but most importantly, the users' needs, allowing me to design interfaces that offer an optimal experience.
💪 SKILLS
Ideation & Workshop
User immersion and observation, interviews, workshop facilitation.
Analysis & Reflection
Analysis & optimization of existing user journeys. Design, information architecture.
Animated Prototyping and User Testing
Preparation of test protocols for testing or the development team, conducting tests, analysis and synthesis with suggestions for improvements.
Agility
Scoping and project monitoring with the internal team.
Collaboration with PO/PM for strategic coordination throughout the project, as well as with the development team to ensure design quality and consistency.
Artistic Direction & UI
Creation/adaptation of graphic guidelines, multi-support mockups (mobile applications, websites, kiosks, ...). Graphic design (digital and print). Particular attention to digital accessibility.
🛠️ PREFERRED TOOLS
• Figma
• Miro
• Adobe Suite (Photoshop, Illustrator, InDesign)
Currently learning Framer / Webflow
Responsive, rigorous, and attentive, I would be delighted to collaborate with you.
I make my clients' satisfaction my absolute priority!
See you soon,
Alice
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- in-TactProduct DesignerCONSULTING AND AUDITSJanuary 2022 - Today (4 years and 5 months)Lyon, FranceConsulting / assignments for various clients: EDF, Decathlon, Au Vieux Campeur, Mondial Relay, Saint-Gobain, Les petits Chaperons Rouges, EFluid, Biked, Elistair, iTC piercing...Media worked on: Business software, E-commerce & showcase websites, internal platforms, applicationsSkills:• UX Ideation & workshop• Analysis and optimization of existing user journeys• Wireframes and animated prototypes• User testing & immersion• Artistic Direction / UI Design (Emotional design, copywriting support, identity creation, illustrations...)• Agility and teamwork
- Smack DatingArtistic Director / Head of UX UITELECOMMUNICATIONSOctober 2020 - August 2021 (11 months)Paris, FranceDesign and production of all communication materials. Development of the company's overall brand strategy: social media, promotional videos, acquisition visuals, website, email campaigns...Optimization of the product (wireframes, user testing, design...).Launch of the 2.0 application scheduled for January 2022.
- SwileGraphic DesignerRESTAURANTS AND FOOD SERVICEJanuary 2020 - August 2020 (8 months)Paris, FranceWork on the global rebranding of the brand and its communication activities.REBRANDING• 360° Graphic charter and brand identity• Internal communication / employer branding materials• Social media• Packaging• Communication kit for sales representatives• Onboarding kit for new clients• Website redesign• New email templates• Presentation templatesCOMMUNICATION• Research for B2B and B2C communication concepts• Research for digital activation concepts• Work on creating visuals for social networks• Creation of ads for paid media (static and GIF)
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Education
- BAC +2ISCOM PARIS2013Option : communication digitale
- Manager of Digital Communication, Design, and Visual CommunicationInstitut de l'Internet et du Multimédia2017