Freelancer profile translated to English.
Back to original languageAbout Alexandre
Introduction
Are you structuring your product organization?
Are you launching a CRM or data program?
Are you looking for a leader to steer your digital transformation?
-> I can help by leveraging my **15 years of experience in project and product management**. I am skilled in product vision, organizational and technical architecture, data strategy, and change management.
My role:make structuring decisions, align stakeholders, and ensure your teams deliver with the right level of autonomy and the right tools.
What sets me apart:I have experience with every layer of delivery. Specifications, backlog, technical coordination, testing — I know the field. This allows me to structure organizations seeking efficiency, challenge roadmaps, and detect weak signals before they become problems. **AI is at the core of my thinking to accelerate and perform**:
structuring, automation, POCs, and integration of new uses.
My latest assignments
- AMPLI Mutuelle:Transformation of business tools (CRM, Member Area, and transition to AI)
- La Manufacture / Docaposte:Operations Management, France Services platform, 3 teams (25 people), AI transition considerations
- Colisée:CRM deployment (Creatio), 4 countries, 800 users, management of 5 POs
- Icade:IT transformation and data strategy, 40K clients reconciled
- Musée d'Orsay et de l'Orangerie:3 sites delivered simultaneously, presidential reporting
Two intervention formats
- Staff Augmentation:I take the lead of your product or program as Head of Product, Project Director, or Delivery Manager
- Strategic Consulting:organizational audit, CRM/data scoping, transformation strategy, AI support
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- AMPLI MutuelleAMPLI Mutuelle — Transforming the member relationship (CRM, Member Area & AI)BANKING AND INSURANCEDecember 2025 - Today (6 months)Paris, FranceConsulting and support mission for General Management in transforming the member relationship, across a triple scope — redesign of the member area, replacement of the historical CRM, process automation, and AI implementation.My role:
- assistance in defining needs,
- mapping and IT architecture planning,
- definition of initial AI use cases (OCR, document classification, agents),
- drafting of a call for tenders,
- management of the tender process,
- comparative analysis of offers (compliance, scoring, 3-year TCO),
- strategic recommendations
- Manufacture
On Malt
La Manufacture — Operations & Product Director (France Services)PUBLIC SECTORJuly 2025 - November 2025 (4 months)Paris, FranceOperations and product strategy management for La Manufacture (Docaposte / Caisse des Dépôts), operating the France Services platform and publishing a web application to assist in the support of children in the foster care system.Role:- define the 3-year customer strategy,
- restructure the delivery organization,
- negotiate and contract commitments,
- manage the P&L,
- manage 3 teams (25 people), reporting to General Management.
AI Component:- Extensive consideration for an artificial intelligence project aimed at ensuring access to highly qualified information, improving agent skills, and automating low-value-added tasks
- ColiséeColisée — Global CRM Product Manager (European Creatio deployment)HOSPITALITYOctober 2024 - September 2025 (11 months)Paris, FranceLaunch and management of the Colisée group's first CRM (Creatio) — a structuring transformation project carried out in a context of operational restructuring, deployed simultaneously in 4 countries (FR, ES, IT, BE).Role:
- define the product vision and deployment strategy,
- structure the project methodology,
- manage technical partners (Creatio, ViaTrajectoire, call center, etc.) in English,
- arbitrate cross-country priorities,
- design and deploy the change management strategy for 800-1000 users,
- manage 5 Product Owners in 4 European subsidiaries.
Reviews
Hugues
MARC DORCEL
Reviewed on 4/26/2018
Alex is great, very good communication and good integration with the teams, even on urgent/critical topics.
Hugues
MARC DORCEL
Reviewed on 4/5/2018
Alexandre is great, he has a very good ability to organize and understand projects. The quality level of the deliverables and documents is also very good.
Recommendations
RB
BT
+1
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Education
- Expert in Digital Communication Engineering and ManagementHETIC2010E-création, E-technologie, E-business