Freelancer profile translated to English.

Description

- Expert inB2B marketing

- Specializing intech and deep tech

- Also an investor / Business Angel

Passionate about innovation, I currently support companies, from startups to large groups, in their development, and who knows, perhaps your company too.

I develop powerful marketing strategies tailored to your objectives and needs in:

Marketing Strategy
Product Marketing
Digital & Growth Marketing
Content Marketing
Go-to-market (GTM)

I've had the opportunity to collaborate with:

CMA CGM, EDF, Thales, Airbus, Capgemini, Aramco, Crédit Agricole CIB, BMW, Eurisol, Hart Asset Management, and many others...

To learn more about me and what I offer, send a message, it will be much nicer to chat live during a call! :)

Some topics that interest me greatly right now - curiosity knows no bounds ;)

Quantum, Robots, Artificial Intelligence (and everything related to it: Generative AI (GenAI), Large Language Models (LLM), Deep Learning (DL), Machine Learning (ML), Inference, AI training), B2B SaaS, HPC, Hardware (GPU, CPU, QPU), microprocessor, supercomputing, HPC, Automation, IoT, BioTech, New materials, manufacturing, industry 4.0, SpaceTech, Cybersecurity, and many more...

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Alexandre Rousseau Consulting
Consultant
March 2026 - Today (3 months)
I assist executives and C-level teams in defining and executing high-impact strategies in the following areas:

Business Strategy
Marketing & Positioning
Product & Go-to-Market
Digital Transformation

I also provide executive coaching, seminars, and training for technology and deep tech companies to:

Create sustainable synergies between technical, product, and business teams
Align technological vision with market challenges
Enhance strategic understanding of marketing in high-tech environments
Facilitate collaboration between innovation, growth, and commercial performance
Investisseur & Business Angel
Investor & Business Angel
PRIVATE EQUITY
March 2024 - Today (2 years and 3 months)
Paris, France
I invest in startups and provide my expertise as a mentor on marketing-related topics.

Want to be advised or supported on marketing?
Send me a message

Portfolio: Perplexity, Anthropic, Revolut, AMI labs, Databricks, Space Cargo Unlimited, Hart Asset Management, Blue Bees Therapeutic, Pasqal
Product Marketing Marketing Strategy Content Marketing Digital Marketing Marketing
PASQAL
Marketing Manager
TECH
September 2023 - March 2026 (2 years and 6 months)
Paris, France
Complete construction of marketing for a deep tech company

#2 hire within the marketing team

Translating complex quantum technology subjects into clear business value propositions
Working in close collaboration with R&D, product, and sales teams

TECHNICAL CONTENT & 360 CAMPAIGNS

*Creation of 5+ campaigns**marketing** on strategic deep tech topics (FTQC, Quantum Advantage, PICs, etc.) in close collaboration with R&D
Supervision of thecreation of 15+ high-impact content pieces(white papers, ebooks, case studies, etc.)
*Balance between clarity, scientific rigor, and business relevance
Collaboration with scientific and sales teams to designproduct-centric campaigns(QCaaS, Cloud, Software, etc.)
*Lead on product marketing for Cloud and Hardware

*Contribution to GTM definition(cloud entry points, packaging, PoCs)

USE CASES, SUCCESS STORIES & ABM

Identification and validation of use cases in several vertical sectors for quantum technology
Creation of9+ success stories with industry leadersand research partners
Collaboration with key accounts such as BMW, Thales, Capgemini, Aramco, CMA CGM, and others
Collaboration with Sales teams on Account-Based Marketing (ABM) and sector-specific content

GROWTH, ACQUISITION & DEMAND GENERATION

*Management of the digital strategy: acquisition, lead nurturing, channel performance
Design of multi-channel campaigns, customer journeys, and sector-specific nurturing paths

BRAND MARKETING

Management of the complete rebranding and website redesign, shaping Pasqal's new identity
Definition and deployment of Pasqal's marketing stack from scratch
Go-to-market Strategy Digital Marketing Marketing Analytics Product Marketing Marketing and Communication Planning