About Alexandra
- Define a multi-channel acquisition strategy (Google Ads, Meta Ads, Bing Ads…)
- Generate qualified traffic and increase your brand awareness
- Boost your sales through retargeting
- Optimize your website's conversion rate (A/B testing, CRO, UX)
- Track your KPIs to manage performance
- Implement reliable tracking (Google Tag Manager)
- Create high-performing advertising visuals (Canva) adapted to your campaigns
- Set up Looker Studio reporting
- Paid Media: Google Ads, Meta Ads, TikTok Ads, Bing Ads
- Tracking: Google Tag Manager
- Visual creation: Canva
- Analytics: Looker Studio
- Management: Slack, ClickUp, Notion
- Account management in an agency environment: MUBI, Ikano Bank, The Knot, TigerStop.
- Lead generation & direct support: Bionic, XLN, Lightspeed, Epos Now, Takepayments, Worldpay, Square, Yell, bOnline
- E-commerce: PostpartumBox
English
Native or bilingual
French
Native or bilingual
Experience
- FreelanceMeta & Google Ads ExpertDIGITAL AND ITOctober 2025 - Today (8 months)Paris, France✔️ Complete management of Meta Ads, Google Ads & Bing Ads campaigns: setup from A to Z, strategy, creation, launch, and optimization.✔️ Missions: complete setup of accounts and campaigns (structure, audiences, tracking), creation of high-performing visuals on Canva, implementation of reliable tracking via Google Tag Manager (events, conversions), landing page optimization to increase conversion rate (CRO), continuous performance analysis and clear reporting.
- DoleadTraffic ManagerDIGITAL AND ITJanuary 2024 - November 2025 (1 year and 10 months)Paris, France✔️ Management of GoogleAds, MetaAds & Bing Ads campaigns for B2B clients in the UK & Ireland: Managed 21 clients.✔️ Management of a monthly advertising budget >€200K, focused on lead generation and ROI.✔️ Briefing and management of creative teams to develop visuals and messages aligned with the acquisition strategy.✔️ Optimization of surveys, funnels, and landing pages via A/B testing.
- Precis DigitalTraffic ManagerDIGITAL AND ITJune 2021 - November 2023 (2 years and 5 months)London, UK✔️ Management of SEA & SMA campaigns (budget up to £700K/month).✔️ Clients: MUBI, The Knot, Ikano Bank.
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Education
- International Business Management, Double DegreeCUNY2020International Business Management, Double DiplĂ´me
- International Business Management, MasterIPAG2020International Business Management, Master
Certifications
- Google Ads certificationsGoogle2025
- Meta BlueprintMeta2024