Alexander Rojas Gomez

● Specialist in technical SEO optimization and web performance, analyzing threats and opportunities in loading speed, UI/UX, and site architecture using tools like PageSpeed Insights, Screaming Frog, and Google Search Console, achieving significant improvements in organic reach and user experience. Additionally, continuously learning the challenges posed by LLMs (ChatGPT, Gemini, etc.) for a website's organic traffic.

● Expert in strategic keyword research with Ahrefs and SEMrush, identifying high-volume opportunities aligned with real user search intent to maximize qualified organic traffic for projects.

● Negotiator of quality backlinks through email outreach with specialized agencies, securing optimal agreements that increase domain authority and ranking of priority keywords efficiently and profitably.

● Conversion-oriented web designer and branding specialist, translating business needs into intuitive navigation patterns and clear user experiences, aligned with strategic brand objectives to improve engagement and commercial results.

● Advanced WordPress developer focused on automation and customization, creating tailor-made solutions (including custom plugins) using AI (ChatGPT, Gemini, Grok, Claude) to optimize complex functionalities, accelerate delivery, and achieve superior results in site administration and performance.

● Design and development of websites through AI models. Building, designing, websites

● Technical leadership in advanced SEO audits of client websites, using Screaming Frog for deep crawls and detailed report generation to identify critical threats (technical errors, duplicates, indexing, etc.), allowing clients to prioritize corrective actions and mitigate risks of penalties or loss of organic visibility.

● Design and leadership of comprehensive website improvement strategic plans, proposing optimized alternatives in URL architecture, user experience (UX), on-page optimization, and creation of landing pages focused on capturing high-intent and high-volume keywords, always aligning recommendations with business objectives and measurable organic growth.

● Expert in keyword research and backlink analysis using SEMrush, identifying ranking opportunities, competitive gaps, and profitable link profiles to guide content and link-building strategies that boost domain authority and qualified traffic in agency projects.

● Meticulous and advanced analysis of Google Search Console data powered by artificial intelligence, detecting subtle anomalies, performance patterns, indexing issues, and optimization opportunities that go unnoticed in conventional manual reviews, enhancing the accuracy and depth of technical diagnostics.

● Design and implementation of scaled content generation process automations using n8n, integrating APIs, ChatGPT, and AI tools to produce more organic, natural text and images aligned with brand voice, reducing production times and improving team operational efficiency in mass content campaigns.

Tools: Screaming Frog, SEMRUSH, ChatGPT, Google Search Console, Google Tag Manager, n8n.

● Strategic direction of 360° digital marketing, monitoring web traffic with Google Analytics and Google Search Console, analyzing audience, navigation patterns, and behavior to detect growth opportunities and threats, and designing data-driven strategies that optimize organic visibility, engagement, and conversion in competitive environments.

● In-depth competitive analysis of websites and rivals' online performance, evaluating traffic, SEO, UX, and digital presence metrics to identify threats (loss of share of voice, strategic gaps) and replicable opportunities, guiding priority adjustments that strengthen Cardamomo's market position.

● Advanced optimization of Google Ads campaigns, improving key metrics (CTR, CPC, ROAS, Quality Score), analyzing funnel drop-off points, identifying keyword and segmentation opportunities, and reallocating budgets to maximize return on investment in paid advertising and qualified traffic acquisition.

● Design and development of high-performance landing pages in WordPress, aimed at intelligently capturing leads from paid and organic campaigns, aligning user experience with exact search intent to reduce abandonment, increase conversion rates, and create more relevant and personalized journeys.

● Leadership of the Social Media team, ensuring the planning, execution, and quality of weekly posts and specific campaigns on Instagram and Google My Business, coordinating content, editorial calendars, and promotions to enhance local visibility, audience interaction, and brand presence reinforcement on key social channels.