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Alexander PelkmannAP

Alexander Pelkmann

Innovation Lead / CEO & Founder

€850/day
Waldshut-Tiengen, DE
8-15 years

Average response time: 1 hour

About Alexander

I help teams turn early-stage ideas into validated digital products, pilots, and scalable solutions.

As an Innovation Lead at REWE digital and founder of Levin, I combine innovation strategy, product thinking, operations experience, and hands-on AI prototyping. My work focuses on moving from discovery to business case, from prototype to pilot, and from pilot to measurable rollout.

I have experience leading cross-functional initiatives across product, engineering, operations, legal, and business stakeholders. My background includes retail tech, IoT, autonomous delivery, digital health, AI-assisted product development, and process optimization. I am comfortable working at both strategic and execution levels: defining product vision, structuring experiments, building prototypes, aligning stakeholders, and preparing concepts for scale.

Typical projects I can support include innovation strategy, new product development, AI prototyping, MVP definition, pilot planning, business case development, product discovery, stakeholder alignment, and go-to-market preparation.

What makes my work practical is the combination of corporate innovation experience, founder mindset, and operational execution. I focus on ideas that can be tested, measured, and implemented.
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • REWE digital
    Innovation Lead
    April 2023 - Today (3 years and 2 months)
    Highlights: End-to-end ownership: discovery → business case → pilot → scaling Cross-functional stakeholder management (product, engineering, operations, legal, external partners) Innovation strategy, experimentation, and measurable impact (KPIs, learnings, rollout readiness) Representation & thought leadership (e.g., sharing learnings from applied retail tech)
    Innovation Business development Stakeholder Management Crossfunctional Teams
  • Levin.
    Geschäftsführer / CEO
    May 2025 - Today (1 year and 1 month)
    45 Essen, Germany
    I'm building levin, a digital mental-health companion that helps bridge therapy sessions and everyday life. The focus is on real-world usability, privacy-first design, and enabling therapists and patients to work with reflections and therapy-related content in a structured, secure way.
  • Family
    Family Sabbatical
    October 2024 - October 2025 (1 year)
    Crisis Management & Adaptability: Managing unpredictable schedules and changing priorities. Multi-tasking: Balancing diverse needs in a high-pressure environment.
    Negotiation: (If you have toddlers!) Practicing patience and diplomacy daily. Kept up-to-date with industry trends through Podcasts, News and founding Levin.

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Education

  • Trainer Certificate (Ausbilderschein) PowerMBA
    Trainer Certificate (Ausbilderschein) PowerMBA
  • Trainers (ToT)
    Trainers (ToT)

Skill set

Categories