Freelancer profile translated to English.
Back to original languageAbout Alexander
Measurable growth for the digital direct sales of D2C founders, brands, and manufactories from Austria and Germany.
Hello fellow entrepreneur :)
My name isAlexander Pankartand I am your contact person forGoogle Ads**, **eCommerce Tracking**, and **KPI Optimizationin your **online shop**.
I look forward to exciting projects.
Best regards,
Alexander
German
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- SashimsonOwnerDIGITAL AND ITOctober 2020 - Today (5 years and 8 months)Salzburg, AustriaAs the owner of the web design and advertising agency Sashimson, I support D2C founders, brands, and manufactories from Austria and Germany in building and expanding their digital direct sales. In a digital partnership at eye level, we focus not on empty promises, but on hard facts and measurable growth: the sustainable reduction of Customer Acquisition Cost (CAC) and the increase of Average Order Value (AOV) and Lifetime Value (LTV).
- D2C Strategy & Consulting: Holistic consulting and development of growth roadmaps for digital direct sales.
- Data Foundation & Web Analysis: Setup of data-privacy-compliant e-commerce tracking infrastructures (Server-Side Tracking, Google Consent Mode).
- Performance Marketing (Multi-Channel): Management of margin-segmented campaigns (Google Ads, Meta Ads, Microsoft Ads) with a focus on POAS (Profit on Ad Spend) instead of just ROAS.
- Web Design & Development: Conception and construction of independent digital flagship stores based on WordPress and WooCommerce.
- CRO & UX Design: Data-driven Conversion Rate Optimization through A/B testing, heatmaps, and sales psychology for maximum traffic utilization.
- Marketing Automation: Development of post-purchase flows and email sequences for systematic customer value (LTV) increase.
- SEMSEA Suchmaschinenmarketing GmbHSenior Campaign ManagerDIGITAL AND ITJune 2026 - TodaySalzburg, AustriaAs an external Senior Campaign Manager, I support the SEMSEA team on a project basis with the strategic management of key accounts and the implementation of complex technical infrastructures. After over 8 years of successful in-house development in the agency, I now bring my deep expertise in Google Ads and advanced web analytics as a flexible, external partner.
- Strategic Lead: Internal and external consulting on scaling demanding performance marketing campaigns (focus on Google Ads Search, Shopping, PMax).
- Technical Tracking Implementation: Conception and setup of future-proof tracking architectures (Server-Side Tagging, Google Consent Mode v2, Enhanced Conversions) via Google Tag Manager for selected agency clients.
- Account Audits & Restructuring: In-depth analysis of existing client accounts to uncover efficiency and performance bottlenecks.
- Sparring Partner & Mentoring: Technical exchange with the internal campaign management team for quality assurance and further development of SEA standards.
- SEMSEA Suchmaschinenmarketing GmbHSenior Campaign ManagerDIGITAL AND ITApril 2022 - May 2026 (4 years and 1 month)Salzburg, AustriaStrategic management of key accounts and further development of agency-internal standards for Google Ads and data collection. My focus is on data-driven scaling of client accounts and the implementation of future-proof tracking architectures.
- Holistic strategic management and budget responsibility (e.g., 5- to 6-digit) for the most important agency clients in Google Ads.
- Advanced Conversion Tracking: Conception and setup of Server-Side Tagging, Google Consent Mode (v2), and Enhanced Conversions via Google Tag Manager.
- Scaling of campaigns through automation and smart bidding strategies (focus on Performance Max, Value-Based Bidding).
- Technical mentoring and onboarding of junior and mid-level campaign managers.
- In-depth data analysis and CRO consulting (Conversion Rate Optimization) to increase account profitability (ROAS & CPA).
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Education
- Certified Search Engine Marketing Expert (FH Salzburg)Salzburg University of Applied Sciences (FH)2020Technical programming and tools - Linkbuilding - Ryte - Sistrix - Technische SEO Online Marketing - Recht für SEO und SEA - Webanalyse Search Engine Optimization - SEO BootCamp & Semesterprüfung - Google Search Console - International SEO - SEM Tourismus - SEO Advanced User and Content - Storytelling - Verständnis für Besucher - Conversion Optimierung - Onlinethinking Wissenschaftliches Arbeiten - Wissenschaftliches Arbeiten Google - Google Ads Bootcamp 1 - Google Ads Bootcamp 2 und Semesterprüfung Sistrix - SEO-Grundlagen - SEO-Analysen mit der SISTRIX Toolbox - Einführung in die verschiedenen Toolbox-Module - Grundlagen des SISTRIX Optimizers
- Focus on New MediaParis Lodron University of Salzburg (PLUS)2018Digitale Bildbearbeitung, Grafik & Fotografie - Digitale Fotografie und elektronische Bildverarbeitung - Wissenschaftliche Fotografie Digitale Videotechnik - Video Intensivschulung - Herstellung von 3D Videos Digitale Audiotechnik - Tonschnitt- und Kompositionssoftware - Tonschnitt und Audiorestauration Neue Medien in Aus- und Weiterbildung - eStudy Skills WWW und Multimedia - Multimedia Digital - Social Media Content Production Spezialisierungs- und Vertiefungsfächer - Makrofotografie
Certifications
- Certified E-Commerce & Social Media Expert (CESE)WIFI Austria2024
- Google UX DesignCoursera2022