Alexander Dubinin

Contributed to the development of a scalable multi-brand design system focusing on consistent components and unified design architecture.

At halm, I learned how user-centered design truly works in complex, industrial software products – beyond theory or isolated design tasks.

I worked in interdisciplinary product teams where requirements were often unclear, technically driven, and contradictory at the beginning. In close collaboration with stakeholders and developers, I structured these requirements, made them tangible, and translated them into viable UX concepts – from the initial idea to productive implementation.

A central part of my work was to create a shared understanding:

through requirements workshops, user journey maps, and early concept prototypes that served as a basis for discussion and decision-making for everyone involved. This allowed for early identification of development errors and significantly reduced extensive rework loops.

I accompanied projects end-to-end – from conception and design to handover and quality assurance. Regular UX/UI reviews and design comparisons with the implemented software showed me how crucial it is not only to design but also to ensure that it is implemented exactly as conceived.

This time shaped my current way of working:

structured, pragmatic, technically realistic – with a clear focus on clarity, implementability, and sustainable product quality.

Conception and design of web, app, and software applications. Development and evaluation of animated prototypes.