Freelancer profile translated to English.
Back to original languageAbout Alessia
My daily challenge: create innovative communication materials, adapt my style to the product and brand values, target the audience in a relevant and original way. With my eyes on the latest trends, I will find the "right words" that will make your brand irresistible.
𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲
Copywriting, storytelling, brand content, branding, international communication, PR and advertising tools, taglines, editorial content, content marketing, SEO, social media, online and offline communication, creative content, print, web, video, digital, corporate, BtoB, BtoC communication.
𝗠𝗲𝘀 𝗮𝘁𝗼𝘂𝘁𝘀
✔️ Multi-brand expertise acquired serving major Groups, agencies, and independent brands
✔️ I design all your communication tools for an omnichannel approach
✔️ Both strategic and operational approach
✔️ International and quadrilingual profile
✔️ Proven interpersonal skills and adaptability (client and agency side)
✔️ 10 years of experience in Brand Copywriting & Communication
French
Native or bilingual
Italian
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 10km)
Experience
- Alessia Alberti Brand ContentFreelance Copywriter, Storytelling & Content StrategistPUBLISHINGJanuary 2019 - Today (7 years and 5 months)Paris, FranceExperienced copywriter in Brand Content, I help you build and consolidate your image through content creation in line with your voice and communication strategy.𝐒𝐮𝐩𝐩𝐨𝐫𝐭𝐬✍🏻 PRINT: press kits, brochures, catalogs, guides, product packaging, editorial guidelines✍🏻 WEB: lifestyle blog articles, e-commerce pages, newsletters, emailings, product sheets, social media posts, podcasts✍🏻 ADVERTISING | VIDEO: taglines, slogans, advertorials, ad inserts, storyboards, brand films, advertising campaigns (TV, radio, billboards), beauty tutorials𝐂𝐥𝐢𝐞𝐧𝐭𝐬L'Oréal Group, Clarins Group, L'Occitane Group, Shiseido Group, ...𝐀𝐠𝐞𝐧𝐜𝐢𝐞𝐬BETC, Publicis, ...
- Groupe L'Occitane en ProvenceInternational Brand Content ManagerFASHION AND COSMETICSMay 2018 - December 2018 (8 months)Paris, FranceResponsible for the creation and management of online and offline content, in French and English, for the Melvita brand, across multiple channels and media, in collaboration with various departments (Digital, Marketing, R&D, E-commerce, etc).- Copywriting: reflection and definition of editorial lines, positioning and articulation of texts; content development - France and international - brand and products: brand identity materials, print, digital, and social media publications.- Project Management: briefing and coordination of agencies and creative teams for the creation of photo and video material (brand, ingredients, product launches, tutorials, etc.). Timelines, budget management, quote and invoice tracking.- Production Management: logistical organization of photo shoots/filming. Supervision of shoots, location scouting, styling, and props. Guarantee of the proper execution of approved concepts and brand image.- Delivery: regulatory validation, translation, distribution of materials to subsidiaries.
- Groupe ClarinsEditorial, PR, and E-commerce CopywriterFASHION AND COSMETICSMay 2016 - September 2017 (1 year and 5 months)Paris, FranceCopywriting for all media and visual content management:- Print: global Skincare & Make-up press kits;- Digital: press releases, product and SPA sheets, content for social media and e-commerce site (promotional campaigns);- Advertising: naming, slogans, product sheets, guides, flash news, emailings, point-of-sale materials, travel retail, trade marketing promotions;- Corporate Communication: articles for the website (environmental, social, and economic responsibility, fair trade, brand values), articles for the internal LIVE community, Management communication.Project Management:- Briefs and agency follow-up, coordination of graphic designers, creative follow-up, layout validation. Schedule and timeline management: translations, text approvals (client and legal), document submission.Training in SPA, make-up, bodycare, perfumes.
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Licence, Langues et Cultures Modernes et ContemporainesUniversità degli Studi di Roma Tre2011
- Master 2, Littératures et Traduction InterculturelleUniversité Paris-Sorbonne2013
Certifications
- Digital MarketingGoogle France / IAB Europe2017