APAbout Alessandra
Freelance Graphic Designer with international experience, specialized in branding, visual storytelling and cultural design.
I'm Alessandra, a graphic designer working between Berlin and Italy. With a strong academic background and over 7 years of experience, I collaborate on projects such as:
Brand identities
Event and exhibition graphics
Editorial materials (print & digital)
Social media and campaign visuals
I enjoy building clear, narrative visual systems that connect content and form. I work with cultural institutions, agencies and marketing teams, adapting to different tones while always focusing on clarity and consistency.
Italian
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Berlin (up to 50km)
Experience
- Spore Initiative,Freelancer Graphic Designer — Exhibition DesignMarch 2025 - Today (1 year and 3 months)Berlin, Germany• Created exhibition signage and wall texts for Welto and the Sacred Bush and 'a ʿ māl al-'arḍ, ensuring conceptual clarity and visual cohesion with curatorial narratives.• Developed adaptable design systems for spatial communication and visitor engagement.
- Ensemble Tamuz,Freelancer Graphic Designer — Music & Event CommunicationAugust 2023 - January 2025 (1 year and 5 months)Berlin, Germany• Crafted the full visual identity for the concert season Gut Feeling, including posters, social media visuals, postcards, and on-site communication assets.• Enhanced audience reach through cohesive branding across all promotional channels.
- Instituto Cervantes,Freelancer Graphic Designer — Branding & Exhibition DesignJune 2023 - December 2024 (1 year and 6 months)Palermo, PA, Italy• Designed branding systems for cultural programs, integrating logos, merchandise, wall texts, signage, and brochures.• Directed promotional campaigns for Spanish language courses, ensuring consistent visual storytelling across print and digital media.
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Education
- Master's DegreeAcademy of Fine Arts of Palermo2024Master's Degree
- Bachelor's DegreeAcademy of Fine Arts of Palermo2019Bachelor's Degree