Alan Ghenassia

Maddyness, a leading media in the tech world, engaged me to assist them in integrating Google Ad Manager (GAM), with the goal of simplifying and scaling display campaign delivery while leveraging more precise targeting.

I designed and implemented the complete site tagging plan, in close collaboration with the technical teams, to ensure optimal integration of advertising tags. My approach focused on the quality of the user experience, ensuring that advertisements integrated seamlessly and non-intrusively, while enabling effective monetization of advertising space.

In parallel, I configured and customized Google Ad Manager to meet Maddyness's specific needs, and I trained the marketing teams on its use, enabling them to become autonomous in managing and optimizing advertising campaigns.

I particularly appreciated this human-scale project, driven by responsive and enthusiastic teams who share a common ambition to offer respectful and high-performing advertising. It was an enriching experience, combining technical, strategic, and pedagogical skills, in service of a demanding and innovative media.

At Deezer, I was recruited to strengthen the AdOps team and support the commercial ambitions of the Sales team. My role involved optimizing advertising inventory management and programming campaigns directly on SSPs (Google Ad Manager, Triton, and Hawk). Building on my experience at Spotify, I helped Deezer gain perspective on the digital audio market and refine its strategies in the face of global competition dominated by multi-billion dollar companies.

I also contributed to the creation of an innovative offer based on artificial intelligence, enabling brands to communicate effectively through personalized music content. This project, combining creativity and technology, opened new avenues for positioning Deezer as a differentiating player in the audio advertising market.

In parallel, I collaborated with technical and commercial teams to develop qualitative campaign delivery techniques, benefiting both brands and users. My goal was to ensure an engaging advertising experience without compromising user experience.

This assignment allowed me to understand the unique challenges of a French company operating in a highly competitive global market, while exploring relevant ways to position their commercial offering. It was an enriching experience that allowed me to combine my technical, strategic, and creative skills to support Deezer in its advertising ambitions.

Trustt, a SaaS solution dedicated to UGC content creation for brands like L'Oréal Luxe, engaged me to rethink a key feature of their tool: brief creation. Building on my experience at Vogz, I applied my knowledge to design a much smoother user journey, meeting brands' needs while drastically simplifying the process.

My approach was to combine functional design and technological innovation. I recruited and collaborated with a UX/UI designer to completely rethink the user journey, while integrating an artificial intelligence capable of generating suggestions tailored to brands' needs. This AI saves valuable time during this crucial step, making the tool more intuitive and effective.

Once the design was finalized, I oversaw the development by recruiting a dedicated developer and ensuring coordination between the various stakeholders. This redesign allowed Trustt to offer an optimized user experience and increase customer satisfaction, while strengthening the added value of their solution.

This project allowed me to deepen my understanding of SaaS challenges in the UGC content space, while consolidating my expertise in project management, technological innovation, and the creation of impactful user experiences. It was a rewarding mission, perfectly aligned with my career path and my desire to democratize content creation for brands.