About Alaeddine
French
Native or bilingual
English
Native or bilingual
Experience
- NAOSSalesforce CRM Business AnalystFASHION AND COSMETICSDecember 2023 - February 2026 (2 years and 2 months)Paris, FranceGoverned CRM B2C core model rollout for countries worldwide on 3 Salesforce instances (AMERICAS, EMEA, APAC), covering the following scope : Accounts & Leads, Skin Diagnostics, NL subscriptions, Loyalty Programs, Consents & OptIns/OptOuts, Transactions and Purchases, Product Catalogs.Integration of Brand website to CRM via Mulesoft APIs including synchronous/asynchronous flows, error handling, and country-specific extensions. Lead customer data migration strategy, including data model alignment, validation rules, migration tooling, and post-go-live data quality governance.Owned release and deployment strategy across multiple Salesforce orgs, coordinating integrators, service providers, and internal stakeholders. Managing support activity (Maintenance, Evolutions, Changes Requests, Fixes) and relation with integrators and service providers.
- World Health Organization (CH)Salesforce CRM Business AnalystRAW MATERIALS INDUSTRYMay 2023 - Today (3 years and 1 month)Geneva, SwitzerlandActing as Lead technical analyst and consultant for AMP Impact package : a PPM financial, operational, and strategic planning application developed and hosted on SFDC platform for Grant Management. The module helps the different regions and departments track the outcomes, performance indicators, implementation, and cost-effectiveness of their portfolios.- Business analysis and qualification of new system evolutions and enhancements.- Delivering User Stories, Test Plans, Acceptance Criterias and functional specifications.- Working with Integrator to build the backlog, groom US, define priorities and arbitrate on sprint scope. Working with integrator for solution design, estimation, feasability and impacts.- Led architecture design workshops to define Salesforce–ERP integration patterns via MuleSoft, including data ownership, synchronization strategy, and performance considerations.- Designed access control and security model (roles, profiles, permission sets) aligned with organizational structure and compliance requirements.- Governed solution delivery lifecycle, validating architectural alignment during build, UAT, and release phases.
- Danone SAService Cloud Support ConsultantAGRICULTUREJuly 2024 - December 2024 (6 months)Rueil-Malmaison, FranceUser support and incident/change request management for several Brands worldwide on Service Cloud used to track consumer complaints and product issues, send satisfaction surveys, manage chat bots, interact with factories.Also worked on data retention/anonymization projects, Email-To-Case and Web form evolutions, S-DOC templates, Sprout integration for community/content management on Social Media accounts (FB/Insta/TikTok/Youtube).Incident/Request qualification and analysis. Daily direct support to end users. Bug/Issue resolution. Change request delivery. User assistance & training.Technical Environment:- Service Cloud.
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Education
- Master's DegreeUTT DE TROYES2011Industrial Engineering
- Bachelor's DegreeIUT de Cherbourg2008Electrical Engineering