Freelancer profile translated to English.
Back to original languageAbout Aida
With 8 years of professional experience in Marketing & Project Management, a graduate of ESC Rennes School of Business, and holding a Master's degree in International Marketing Management, I have, in recent years, chosen to focus my career on marketing consulting. This field is close to my heart and perfectly aligns with my academic background and professional experiences gained in France, Norway, and Morocco.
My professional journey and all my experiences offer me a wide range of possibilities to best serve companies and/or project leaders in developing their marketing strategies and techniques concerning the management of their projects, products, and services.
Eager for challenges, I adapt easily to new situations. My primary goal has always been and will always be CUSTOMER SATISFACTION.
See you soon!
Aida EL AHDAL.
Arabic
Native or bilingual
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris 12e Arrondissement (up to 50km), Paris (up to 100km)
Experience
- TotalEnergies LubrifiantsPackaging & Artworks Project ManagerENERGY AND UTILITIESMay 2021 - Today (5 years and 1 month)Nanterre, FranceScope: Lubricant product packaging (global scope).. Packaging project management (product creation, updates to existing products, compliance - new sorting instructions). Customer needs analysis. Project team coordination (sharing client expectations with graphic design agencies, liaison with internal teams, external suppliers). Management of external suppliers (agencies, printers). Management of different planning phases (graphic chain steps). Control of final artwork approvals (BAT) and their compliance with customer needs. Tracking of ongoing files with stakeholders
- Institut National de la Propriété IntellectuelleMarketing Product ManagerPUBLIC SECTORDecember 2019 - November 2020 (1 year)Courbevoie, FranceScope: Marketing analysis of a training offer for business leaders.. Situational analysis: Benchmark and offer analysis + Product Marketing Mix. Development of a needs and satisfaction study for target audiences: internal trainers, external speakers, and clients. Creation of online surveys, analysis, and tabulation of results using the Framaforms survey tool. Writing of executive summaries - studies. Analysis of client deliverables: study and analysis of client verbatim and proposal for a new document architecture. Strategic recommendations (product, target, service, communication, client deliverable)
- NestléAssistant Packaging Project ManagerAGRICULTUREAugust 2017 - January 2018 (6 months)Noisiel, FranceScope: Packaging for fresh and frozen products - Brands: HERTA, EXTREME ICE CREAM, SMARTIES. Customer needs analysis with NESTLE marketing managers. Project team coordination (sharing client expectations QCD, client liaison with internal teams). Management of external suppliers (factories, printers). Management of different planning phases (graphic chain steps). Control of final artwork approvals (BAT) and their compliance with customer needs
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Education
- Master 2, Management, Marketing ESC Rennes School of BusinessESC Rennes School of Business2018Management Marketing
- MSc in Management, Academic ExchangeNHH School of Economics2018Economie Management Marketing International