Agnes Rovira

Creation of out-of-the-box strategies and innovation. My work supports marketing departments, advertising agencies, and innovation consultancies in developing powerful, growth-oriented brands.

Driving strategy and innovation to maintain and impulse brand leadership: CUPRA and SEAT (VW-Audi). Tous, Heineken, Santander, ACBrands, GB Foods, Nestlé (McCann Worldgroup) and Lacer (BBDO) and Chiesi. Launching the first SuperBowl campaign for Wallbox ev (David-Ogilvy). www.outoftheboxbrands.com

Strategy Direction for SEAT and CUPRA, defining the portfolio's transition to the hybrid and electric market, including the SEAT Mii, SEAT MO, and CUPRA ATECA and Born. Buidling a more human and creative brand perspective in a highly rational industry.

Successful international launch of SEAT Ibiza, Arona, León, Ateca, and Tarraco, achieving record-breaking sales. Establishing SEAT as a favorite Spanish brand in Germany and France. Creation and launch of CUPRA as a challenger brand in the car industry.

Leading a global network of senior strategy and creative talent, offering specialized support to marketing teams and international advertising agencies. My focus is on developing innovative processes to build iconic brands.

Strategic communication and innovation support to consolidate Jack Daniel's's global leadership. Premiumization of tequila and vodka with brands like Herradura and Finlandia, and building the Diplomático brand on an international level. Positioning D&G One for Men.