Freelancer profile translated to English.

Description

Adrien Rodier · Lead / Senior UX Designer

Hello! 👋 With my experience at ENGIE for almost 7 years, I work on complex digital ecosystems (website, mobile application, customer area, acquisition journeys and marketing campaigns).

My goal is to align your business objectives and user needs to design experiences that are effective, consistent, and satisfying.

What I bring you:

A data-driven and user-centric approach with all the levers to understand your digital environment and its users. UX Audit, analysis of your journeys, user interviews, web analytics, heatmaps, personas, user map.
Support for teams and PO/PMs in defining and prioritizing UX needs.
Organization and facilitation of workshops : ideation, co-creation, brainstorming, design sprints, to involve stakeholders early in projects.
Creation, redesign, or optimization of your journeys : UX strategy, wireframes, functional prototypes, user map, UX accessibility, user testing.
Monitoring of the UX project in its various phases UX, UI, UX Writer, Front-end Dev, Design System, post-launch monitoring to deliver a quality digital product, on time.
Integration of UX principles into Design processes: UX training, Design Ops, methodologies, rituals.

My portfolio:

Feel free to contact me to learn more!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Arborescences
UX & Digital Lead
EDUCATION AND E-LEARNING
October 2025 - March 2026 (5 months)
Bry-sur-Marne, France
- Led the complete redesign of the association's website (network of schools for HPI children).
- UX & Strategy: definition of the sitemap and user flows, editorial strategy and CRO (registrations, contacts), implementation of KPIs (conversion, engagement) + implementation of reporting for performance monitoring and improvement.
- UI: update of the web visual identity, art direction.
- WordPress/Elementor integration and on-page SEO optimization (URL structure, meta tags, internal linking, JSON-LD schemas).
CRO Digital Leadership UX Strategy Product design User Research
ENGIE BU France BtoC
Senior / Lead UX Designer
ENERGY AND UTILITIES
September 2017 - June 2024 (6 years and 9 months)
Paris, France
Lead UX Designer for ENGIE mobile application,ENGIE Particulierswebsite (Services and Equipment, Energy Savings, Help and Contact sections), ENGIE Particuliers Customer Area, and Landing Pages (marketing campaigns).
**Project Management within the Design Team**: UX Designer/UX Writer/UI Designer/Front-end Dev/Design System until final delivery, followed by acceptance testing phases in pre-production and production, as well as post-launch monitoring.
**Agile/SAFe Methodology**: participation in PI Plannings, creation of roadmaps for the Design team, and management of harmonization with Agile Sprints (Scrum) to ensure commitments are met.
Design Ops within the Design team: definition of rituals, methodological principles, and processes.
Organization and facilitation of workshops for ideation and co-creation (brainstorming, design sprints, etc.).
**Creation of wireframes and prototypes**, application of the Design Thinking methodology, mobile-first approach, and consideration of accessibility rules from the UX stage.
Support for PO/PMs in defining their UX needs to ensure a user-centric product.
Monitoring of data via Datastudio/GA4 (acquisition, leads, UX, satisfaction, performance) for continuous improvement of user journeys and customer knowledge.
User testing and studies in collaboration with service providers (Ferpection, UX Republic, Testapic, Niji, Contentsquare).
User Experience Design Mobile Application Design Ops Product design UX Designer
KIMIYA DESIGN STUDIO
Co-founder - September 2014 / February 2017
ARTS AND CRAFTS
September 2014 - February 2017 (2 years and 5 months)
Bry-sur-Marne, France
Creation of a design studio: furniture, interior architecture, and graphic design.
Creation of visual identities: graphic charter, logo, storytelling, print, and digital.
Design of a furniture range: creative briefs, ideation phase, 3D, ergonomics, material selection, technical drawings, supplier selection, prototyping.
UI/UX Design Design Thinking Entrepreneurship User Experience Design Product design