Freelancer profile translated to English.

Description

Hello and welcome to my profile,

I enjoy making data accessible to facilitate decision-making. I support companies of all sizes in their data marketing challenges: from data collection to final analysis.

For over 11 years now, I have been working in the data world, combining a business orientation with technical expertise.

Having started as a Web Analyst at Zalando in Berlin in 2015, I then evolved in several companies including a data consulting firm, Elevate Agency, and a pioneer of French e-commerce, Sarenza.

Since my last experience in 2022, I have become a freelancer and undertake various missions for start-ups & SMEs as well as large accounts.

I can assist you with your data challenges, such as:

=> Configuring your data collection

- Implementing online data collection (tagging plan, testing)

- Migrating to server-side tracking

- Auditing your tracking

- Placing advertising or audience measurement tags

- Ensuring GDPR compliance

=> Analyzing your data

- Analyzing the purchase journey

- Analyzing campaign performance and marketing mix

- Setting up dashboards

=> Data activation

- Optimizing conversion and ROI

- Setting up A/B tests

- Reconciling data between tools

- Configuring data warehouses

The tools I am proficient in:

- Web Analytics: Google Analytics, Piano (ex-AT Internet), Piwik Pro, Matomo, Firebase

- Product Analytics: Amplitude, Mixpanel, ContentSquare, Hotjar, Heap

- Data Visualization: Power BI, Tableau Software, Looker Studio (ex-Data Studio), Looker, QlikSense

- Tracking: GTM (Client and Server Side), Piwik Pro, Segment

- Data Warehouse: BigQuery, Snowflake

- ETL: Supermetrics, Fivetran, Snowplow

- A/B Testing: Kameleoon, AB Tasty, Google Optimize

- Languages: SQL, Javascript / CSS / HTML, Python

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 20km)

Ninjads
On Malt
Tracking GTM / Piano Analytics
October 2023 - October 2023 (1 month)
Writing and implementing a tagging plan via GTM & Piano Analytics
Google Tag Manager Web Analytics Piano Analytics
KLH
Tracking on GTM / Piwik Pro
July 2023 - July 2023
Piwik Pro Google Tag Manager
Air Liquide Santé International
Web Analyst
December 2022 - December 2022 (1 month)
Creation of automated queries in BigQuery on GA4 data from multiple corporate sites.
Creation of dashboards in Power BI for the web marketing teams.
BigQuery Google Cloud Data Visualization Dashboarding Microsoft Power BI Google Analytics Web Analytics

Check out Adrien's experience

Pierre-François

KLH

Reviewed on 7/13/2023

Everything went well: quick understanding of the subject, reactivity and top-notch expertise! Nothing to say, thank you Adrien for the work!

Leila

MonJuridique.infogreffe

Reviewed on 6/5/2023

I had the chance to work with Adrien for the implementation of tracking on Tag Manager / Ads / Piwik Pro as well as the configuration of Looker Studio following the abandonment of GA4 for Piwik Pro. Adrien quickly understood our needs, he completed the mission in record time, it was a real pleasure to collaborate.

Show all 6 reviews