Freelancer profile translated to English.
Back to original languageAbout Adrien
Generate more qualified leads and automate your customer acquisition
I am a Growth Marketer specializing in B2B acquisition, with particular expertise in LinkedIn, automation, and hot lead generation.
What I do specifically:
📈 Implement LinkedIn acquisition strategies (precise sourcing, effective messaging, intelligent automation)
🎯 Generate qualified leads and book appointments for sales teams
🔍 Optimize conversion funnels and email campaigns
Recent results:
+35% response rate on LinkedIn campaigns
15 qualified appointments generated in 1 month for a SaaS startup
Automated prospecting processes for a consulting firm
💡 Want to boost your B2B acquisition and generate more clients? Contact me!
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Prêt de Confiance
On Malt
Google Ads QuoteBANKING AND INSURANCEOctober 2025 - January 2026 (3 months)Paris, FranceFor this client, I took charge of the entire Google Ads strategy, from A to Z, with a performance-oriented approach.I started by creating and fully configuring the Google Ads account: defining business objectives, structuring campaigns and ad groups, choosing appropriate campaign types, and setting budgets and bidding strategies to ensure coherent delivery.I then conducted in-depth keyword research, using internal tools and competitor analysis. The goal was to identify high-potential queries relevant to the client's business, while avoiding overly expensive or unqualified keywords.Once the campaigns were launched, I ensured regular monitoring and continuous optimization: analyzing performance, adjusting bids, budgets, and targeting to progressively improve results and maximize campaign efficiency.I also implemented a test & learn approach, with A/B tests on ads, messaging, and certain targeting hypotheses, to identify the most effective levers and optimize campaigns based on concrete data. - FreelanceMarketing Strategy Consultant | Customer AcquisitionCONSULTING AND AUDITSAugust 2024 - Today (1 year and 10 months)📅 Period: August 2024 – Present🔹 Mission Objective:Support companies in their customer acquisition strategy by optimizing their prospecting, digital presence, and marketing campaigns to generate qualified leads and business opportunities.🔹 Actions Taken:✅Acquisition Strategy & Growth MarketingDefinition and implementation of tailor-made acquisition strategies adapted to client needs (B2B & B2C).Use of automation and scraping tools to optimize lead generation.Monitoring and analysis of growth KPIs to adjust campaigns.✅Prospecting & Lead GenerationIdentification and segmentation of strategic targets for highly qualified prospecting.Writing and A/B testing of LinkedIn and email prospecting messages to optimize response rates.Creation of automated campaigns to nurture prospects and convert them into clients.✅Support & ConsultingAdvising and training teams on best practices for prospecting and digital acquisition.
- SO FULL EVENTSMarketing Strategy ConsultantCONSULTING AND AUDITSSeptember 2024 - Today (1 year and 9 months)📅 Period: Sept. 2024 - Present🔹 Mission Objective:Support Sofull Events in developing its digital visibility and optimizing its customer acquisition, by implementing high-performance marketing strategies to attract qualified leads and strengthen its brand awareness.🔹 Actions Taken:✅Acquisition Strategy & Lead GenerationImplementation of a targeted B2B prospecting strategy to reach HR decision-makers, happiness managers, and executive assistants.Deployment of automation tools to identify and contact high-value prospects.Creation of LinkedIn and emailing campaigns with impactful messages to generate initial contact.✅Branding & Digital CommunicationOptimization of Sofull Events' online presence to strengthen its brand image.Development and management of engaging content to establish the company's expertise in the events industry.Coordination and management of the social media strategy to improve visibility and community engagement.
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Education
- Master's Degree in Digital MarketingMyDigitalSchool2023Stratégie marketing & communication digitale Analyse de marché & comportement du consommateur Gestion de la relation client & CRM SEO/SEA & marketing digital Réseaux sociaux & community management Data marketing & analyse de performances Publicité en ligne & acquisition de trafic Brand content & storytelling
- University Diploma (DU), PsychologyUniversité Lumière Lyon 22022Diplôme universitaire (DU), Psychologie