Adrien Gervaix

Company specializing in SaaS for the construction sector, ID Capture wanted to standardize the user experience and create a truly coherent ecosystem around all its products.

The challenge was to evolve, standardize, and strengthen the user experience, ease of use, and workflow efficiency for the various construction site stakeholders.

➜ Harmonize the experience of different tools.

➜ Create a robust design system, enabling increased efficiency and consistency.

➜ Simplify functional complexity while maintaining the business expertise of the software.

➜ Implementation of a cross-product design system

➜ Definition of user experience foundations

➜ Design of cross-functional navigation facilitating movement between products.

➜ Evolution of branding and creation of a visual system

➜ Development of an AI-generated illustration system, usable autonomously by the teams.

➜ Participation in discussions on real user needs.

➜ Simplification of certain features by clarifying user journeys.

➜ Constant dialogue with the PM and stakeholders to guide strategic decisions.

A visually unified suite of products that is easier to use.

A structured design system, facilitating maintenance and future evolution.

A modernized visual identity, ready to support new uses (upsell, communication).

Concrete tools enabling teams to gain autonomy and speed.

Support for Prologica in the development of a SaaS solution for analyzing and synthesizing hospital care pathways. Design of tools for visualizing and processing medical data to optimize patient monitoring.

-> Creation of user journeys

-> Wireframes

-> Mockup design

-> Responsive optimization

-> Style Guide / Design system

Maastery is a digital marketing agency dedicated to small and medium-sized businesses. Its mission is to enhance visibility, build trust, and drive sales through strategic online initiatives.

Bring to life a strong narrative identity, aligned with the agency's strategy.

Structure a digital presence that resonates with the target audience and supports future growth.

Create visually impactful and easily customizable communication materials for the internal team.

1. Website Redesign

Building a digital platform aligned with Maastery's branding and strategic ambitions.

Highlighting visual and functional storytelling, designed to effectively engage prospects.

2. Creation of a Marketing Materials System

Deployment of a "presentation design system" on Figma.

Design of modular materials: sales presentations, social media visuals, digital brochures.

The goal:enable Maastery to quickly create communication content adapted to different uses and contexts.

A website consistent with the new brand identity, strengthening Maastery's strategic image.

Easily adjustable visual tools, promoting time savings and adaptability.

Enhanced digital presence, ready to support the agency's growth and visibility.