Freelancer profile translated to English.
Back to original languageAbout Adley
Looking to attract more clients online, but your digital presence isn't converting yet? I can help you fix that.
As a freelance digital strategy and website creation specialist, I assist VSEs, SMEs, and entrepreneurs in structuring their online presence and generating growth through digital channels: website, SEO, conversion funnels, social media.
My dual profile, both strategic AND technical (Angular development, web integration), allows me to handle both the thinking and the execution, without relying on a third party for implementation.
What I do specifically:
- Digital audit and strategy
- Website creation and redesign (showcase, landing page, e-commerce)
- SEO optimization and traffic acquisition
- Product Management & User Experience consulting
Based in Île-de-France, available remotely and on-site.
Let's talk about your project 👉
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Can work on-site
Paris (up to 50km), Lyon (up to 20km), Bordeaux (up to 20km), Marseille (up to 20km), Nice (up to 20km)
Experience
- EI Adley SALABIDigital Strategy Consultant & Web Developer - FreelanceCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)Paris, France
- Assisting VSEs and sole proprietors with their digital strategy: existing audit, defining development directions, tool and channel recommendations
- Creation and redesign of WordPress websites (Angular/WordPress/Elementor) for various clients: construction, publishing, health, crafts
- SOREOM (Construction) - Mediation of web provider disputes, complete WordPress redesign, SEO copywriting, GDPR compliance
- Ymesia Editions - Creation of a showcase website & e-commerce for a launching publishing house, domain, hosting, and professional email management
- Baptiste Michalski (nutritionist) - Digital strategy, website, optimization of tool costs (Doctolib alternative)
- Amia Casa (carpentry/fittings) - Showcase website and implementation of a digital acquisition strategy
- Patsee (guide/lecturer) - Creation of a showcase website and web identity
- Mobilize Financial Services (Groupe Renault)Residual Value Pilot AssistantBANKING AND INSURANCEJanuary 2024 - January 2025 (1 year)Noisy-le-Grand, France
- Steering and monitoring of residual values for the entire Renault Group fleet (Renault, Dacia, Alpine, Mobilize) within the framework of long-term leasing contracts
- Preparation and facilitation of multi-brand RV committees with marketing departments and manufacturers: analysis of indicators, defense of recommendations, coordination of external appraisers (Argus, Autovista, Indicata)
- Participation in the launch of Mobilize Lease & Co: creation of new multi-brand quotation grids and integration into internal sales tools
- Support for the launch of 10+ new models in 2024 (R5, Symbioz, Rafale, Duo, Bento): RV analysis on electric and hybrid segments
- Steering the launch of a digital RV tool in collaboration with EY: requirements gathering, testing, validation, and scoping of future developments
- Context: Group of 38,000 employees, €56.2 billion turnover, 7.6% operating margin
- Mobilize Financial Services (Groupe Renault)Business Analyst & DeveloperBANKING AND INSURANCEJanuary 2023 - January 2025 (2 years)Noisy-le-Grand, France
- Complete restructuring of a key account consulting unit within Renault's financial captive (38,000 employees)
- Existing audit, project roadmap definition, and implementation of new commercial and environmental (CO2) indicators
- Development of a custom CRM reporting tool (Angular, Node.js, Express.js) to automate customer report generation
- Analysis of contractual and telematics data (SQL, PostgreSQL, Oracle) to identify opportunities for greening vehicle fleets
- Independent project management with regular reporting to the management committee
- Results: improved customer and sales satisfaction, measurable productivity gains, optimized sales strategy for key accounts
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Education
- Digital Project ManagementWeb School FactoryFormation pluridisciplinaire (Design, Marketing, Tech) où je me suis spécialisé dans le développement full-stack durant mon temps libre et mes différents stages.