Adeline Gilbert

Prototyping and UX/UI:

- Design and prototyping of an application dedicated to health and medical alerts: customer journey, wireframes, interactive prototype, design system, and intelligent animations - Figma. (May 2025 - Present)

Web design & landing pages:

- Creation of the landing page for Traiteur By Night (1 month): prototyping and adaptation for print media (InDesign, Illustrator), enhancing visibility and brand consistency.

- Prototyping and web redesign (2 months) of the Bien Bien Restaurant website, optimizing user experience and mobile/desktop navigation. Over 10% click-through rate increase.

- Design of the showcase website Design By Atie I Interior Designer (2 months): creation of web mockups for mobile, desktop, and tablet, no-code design and integration - Framer, improving the brand's portfolio presentation.

Branding & visual identity:

- Creation of the brand identity for the pop-up café Sisthor’s Cafe (1 month): logotype, multi-format adaptation (reels, posts, Instagram stories), and mockups of flyers, stands, and promotional items.

- Visual identity redesign for Le Fief restaurant (2 months): creation of seasonal menu cards - InDesign + printing process, logotype redesign, and poster creation.

Visual production & post-production:

- Design, editing, and adaptation of visual materials for the brand's collections, ensuring artistic consistency and optimal quality. Over 150 visual assets per month.

- Mastery of creation and retouching tools (Photoshop, Figma, After Effects) to produce attractive and engaging visuals, adapted for different formats and distribution channels.

Evolution of web design and digital identity:

- Contribution to the modernization and optimization of user experience on digital platforms.

- Creation of impactful visuals, graphic variations for different web formats, design of strategic pages (landing pages, home pages, newsletters).

- Close collaboration with marketing and e-commerce teams to ensure a consistent and high-performing visual identity.

Creation and animation of video content:

- Production and animation of dynamic content suitable for social media (stories, reels, digital ads), increasing brand engagement and visibility. (Development of creative content aligned with current trends and marketing campaign needs).

Digital formats & performance marketing:

- Design and deployment of traffic-generating digital formats (banners, inserts, push notifications, visual kits) for brand promotion and lead generation. Optimization of assets to maximize visual impact and advertising performance. Contribution to a +30% increase in qualified traffic to the e-commerce site.

Creation of educational visuals:

- Design of attractive and suitable visual materials for an online learning platform, aiming to facilitate learner comprehension and engagement. Adaptation of materials for over 500 learners.

Development of the graphic charter:

- Active participation in the creation and standardization of the brand's visual identity, ensuring graphic consistency across all educational materials.

Collaboration with educational teams:

- Close work with teachers and educational designers to ensure perfect alignment of visuals with school curricula and learning objectives.