Freelancer profile translated to English.
Back to original languageAbout Adelina
I support brands that need a unified and high-performing media strategy at every stage of the funnel, those whose data is fragmented, advertising investments are costly, or measurement is unclear.
My approach combines strategy, operational execution, and data excellence to transform media budgets into sustainable and measurable growth levers.
Paid Media Expert with over 8 years of experience on Google Ads, Meta, TikTok, and LinkedIn, I have supported international groups in luxury, retail, telecommunications, and fashion by designing media strategies aligned with their business challenges.
I design clear and actionable Paid Media roadmaps, reliable measurement frameworks, and intelligent cross-channel strategies that maximize profitability while embedding performance into a long-term growth logic.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- @fifty-five for LVMH, MontblancMedia, Data, Measurement ExpertLUXURY GOODSJuly 2023 - Today (2 years and 11 months)Paris, FranceLeading Paid Media and Data transformation for several Luxury Houses, in direct liaison with HQ and markets.Strategic and tactical recommendations for media buy, media strategy, and SEA & SMA media performance (Google Ads, META, Tiktok, Pinterest) bids.Designing a unified media approach, linking branding and performance to integrate Paid Media into a sustainable and brand-consistent full-funnel dynamic.Defining global Paid Media roadmaps, incorporating automation, advanced segmentation, and AdTech innovation.Structuring media measurement frameworks ensuring reliable data interpretation and consistent performance measurement.Results: +10–18% uplift thanks to CAPI, Enhanced Conv., restructuring of +100 ad accounts, audit and enrichment of +500 media pixels, construction and deployment of +100 audiences, cross-account tracking activation for +10 players.
- Zaion.aiHead of SEATECHNovember 2022 - June 2023 (7 months)Paris, FranceDefining and managing the full-funnel multi-channel acquisition strategy (Paid Search, Paid Social, Display, YouTube, SEO) integrating performance, branding, and measurement to maximize business growth and visibility.Designing integrated media roadmaps (SEA, SEO) linking strategy, activation, measurement, reporting, and test & learn.Orchestrating a branding-performance strategy, combining awareness and sustainable performance for long-term growth.Continuously optimizing digital journeys through behavioral analysis and landing page testing to increase conversion and incoming traffic quality.Defining unified performance indicators (CPL, MRR, incremental contribution) to manage profitability and sustainable growth.
- Impulse AnalyticsMedia Team Lead | Google Ads | METACONSULTING AND AUDITSMay 2022 - October 2022 (6 months)Paris, FranceManaging a team of 3 Paid Media consultants, with a focus on performance and skill development.Defining and executing a full-funnel digital strategy on Google, YouTube, and Meta, integrating branding and conversion.Optimizing budgets and managing performance to maximize ROI and enhance media efficiency.Implementing A/B tests, data-driven recommendations, and strategic partnerships with Google and Meta to access the most advanced advertising solutions.
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Education
- Bachelor of Business AdministrationUniversity of Bucharest2012Bachelor's Degree in Business Administration
- Master's Degree in E-CommerceUniversity of Franche-Comté2017Master's Degree in E-Commerce