Freelancer profile translated to English.
Back to original languageAbout Ada Sarai
Digital strategist with 10+ years in B2B/B2C marketing. Expert in branding, storytelling, and organic/SEM growth. I combine strategic vision and agile execution to drive awareness, engagement, and conversion.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- WesserCommunication-Social Media and Content MediaSeptember 2021 - November 2025 (4 years and 2 months)Planning and defining objectives, timelines, resources, and channels for social media campaign execution with a focus on talent acquisition and employer branding. Design and execution of digital communication plans focused on talent attraction and strengthening employer branding. Definition of objectives, timelines, resources, and channels to maximize impact on social media and internal platforms. Development of creative ideas and storytelling adapted to the brand identity. Production, editing, and publication of multimedia content (videos, texts, photographs, and graphics) for social media, blogs, and corporate campaigns, ensuring visual and narrative coherence. Conceptualization and production of in-person and digital experiences (internal events, activations, team building) aligned with the company's values and visual identity. Writing newsletters, articles, and key messages for intranets and internal networks, reinforcing team connection and organizational communication coherence. Integration of artificial intelligence tools for video editing, automated design, and optimization of publication times, ensuring a more agile and efficient workflow.
- Dale FormaMarketing and Content SpecialistSeptember 2020 - Today (5 years and 9 months)Planning, development, and execution of personalized content strategies for a diverse client portfolio, aligned with their business objectives and brand positioning. Presentation and defense of strategic proposals on social media to clients, with a focus on results, segmentation, and digital positioning. Supervision of Social Media Marketing (SSM) campaigns across multiple acquisition channels, ensuring their performance through data analysis, continuous adjustments, and keyword optimization. Local brand development and creation of multi-channel content strategies (email, social media, web, physical points), ensuring coherence, impact, and alignment with each client's customer journey.
- ARAS ComunicaciónMarketing and Event ManagerSOCIAL NETWORKSSeptember 2020 - October 2021 (1 year and 1 month)Madrid, SpainMain point of contact between the company and the client for the implementation of digital marketing campaigns and corporate events. Client portfolio: Seroca, Tukicar, Aloha masajes, softcode, Asociación de interim management, tarot8lunas.
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Education
- MASTER IN MARKETING AND SALESEAE2020Módulo 1 - Estrategia Empresarial Módulo 2 - Dirección de Marketing Módulo 3 - Mercados e información Módulo 4 - El consumidor Módulo 5 - Marketing mix Módulo 6 - Marketing operativo Módulo 7 - Venta personalizada Módulo 8 - Habilidades directivas
- Expos, congresses, and conventionsUniversidad Iberoamericana2011Creatividad e innovación en eventos Introducción a los eventos y la industria de reuniones El ecosistema de la industria de reuniones Tipo de organizadores y eventos Tendencias en eventos Práctica de campo Sustentabilidad y responsabilidad social en eventos Tecnología y eventos híbridos La era de las experiencias Módulo 2 Planeación y organización de congresos y convenciones Estructura del evento: Congreso y Convención Montajes y estándares para eventos Selección de sede y proveedores Aliados estratégicos Promoción del evento Patrocinios Presupuesto Módulo 3 Desarrollo y logística de congresos y convenciones Negociación y cobro con clientes y proveedores Scouting / Visita de Inspección Checklist previo al evento Logística previa al evento Logística durante el evento Práctica de campo Cierre del evento Presentación de proyectos Módulo 4 Organización de banquetes y evento sociales Servicio y calidad en alimentos Planeación de menús Tendencias en alimentos y eventos Montajes y decoración Tipos de eventos sociales Módulo 5 Plan de negocios: Estructura de la agencia de eventos Plan de negocios Plan de marketing Compradores y sus necesidades Competencia Estrategia comercial Acciones promocionales Marketing digital