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Adam RaffyAR

Adam Raffy

Development Consultant.

€500/day
Fréjus, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Adam

Development consultant specializing in outdoor hospitality.

My role is to support owners and managers in defining and implementing their development strategy.

Today, outdoor hospitality is no longer just synonymous with tents and pitches; it is a sector in full transformation where comfort, innovation, and customer experience intersect.

Expectations are evolving: travelers are looking for more authentic, more responsible, but also higher quality stays, with modern and diversified infrastructure.

My support is based on four main pillars:

1. Strategic positioning: analyzing the market, defining a clear identity, and highlighting the unique assets of each establishment.

2. Offer optimization: improving accommodations, diversifying activities, and rethinking services to meet the new expectations of holidaymakers.

3. Economic performance: developing marketing channels, strengthening online visibility, and improving profitability through optimized management.

4. Management comfort: today, demand is such that the choice of management allows for a balance between professional performance and private life choices. I help guide my clients so that these two criteria are balanced.

My objective is simple: to transform each project into an attractive, profitable, and sustainable place that will appeal to families seeking escape, companies for seminars, or travelers looking for unusual experiences.

Outdoor hospitality is a formidable field for innovation and conviviality, and I am committed to helping each stakeholder make the most of this potential.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Fréjus (up to 50km), Nice (up to 50km), Toulon (up to 50km), Bordeaux (up to 50km), Biarritz (up to 50km)

Experience

  • Terres Akab
    Founder and Manager
    ENTERTAINMENT AND LEISURE
    June 2025 - Today (1 year)
    Fréjus, France
    Creating and developing Terres AKAB required a rare combination of strategic, operational, and human skills. Above all, the project's success relies on a clear entrepreneurial vision, capable of transforming a raw space into a welcoming, coherent, and inspiring place. Project management mastery was essential: planning, coordinating service providers, monitoring work, optimizing deadlines, and managing unforeseen events.

    This is followed by strong skills in landscape design, creation of harmonious natural spaces, and sustainable resource management.

    Commercial and marketing strategy plays a major role: positioning, creating the place's identity, communication, website SEO optimization, social media management, and developing local partnerships.

    In addition, there is customer relations, hospitality, the ability to anticipate needs, create an authentic experience, and build loyalty with a demanding clientele. Finally, daily management requires financial rigor, versatility, and adaptability.

    Terres AKAB is therefore the result of a balance between expertise, creativity, ecological commitment, and attention to detail.
    Commercial Strategy Project Management Business Strategy Attention to Detail Strategic Vision
  • Hôtellerie de plein air 4 étoiles
    Sales Director and General Manager.
    CONSULTING AND AUDITS
    January 2018 - April 2019 (1 year and 3 months)
    Saint-Raphaël, France
    As a result, revenue doubled, and operations generated 3 million euros more in revenue compared to 2017.
    Outdoor Hospitality Business Strategy Project Management Team Management Construction Monitoring
  • Concession Ducati
    Sales and Operations Director.
    AUTOMOBILE
    January 2017 - January 2018 (1 year)
    Fréjus, France
    First-year results: 232% of the target for new vehicles, 171% for used vehicles, and 200% market share.

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