Adama Hawa Diallo

Implement optimization solutions. Create campaigns for high-value advertising clients. Create keyword packs, bids, and budget suggestions. Collect and analyze data at the account and campaign level. Create reports to support or aid optimization strategies. Use optimization techniques and work on optimization aligned with client goals across search, Google Search Network (GSN), mobile, and YouTube. Identify general account opportunities to help sales teams seize opportunities and engage in conversations with agencies and clients. Maintain a deep understanding of department processes and policies. Provide customer service to account managers.

Marketing and consulting for small businesses and new entrepreneurs. Social media and content marketing planning. Customer journey mapping and sales funnels with email list creation. Podcast: weekly episode on my podcast Her Online Business about marketing and business strategies for small businesses and guest interviews. Managing a Facebook community of over 500 women entrepreneurs. Content creation: visuals, blog posts, pre-recorded and live videos for social media. Creating online courses for small businesses and new entrepreneurs who want to grow their businesses and attract their ideal clients organically. Teaching masterclasses and live workshops on digital marketing.

Refinement and implementation of the customer experience method within the German organization. Coordination and communication of methods and initiatives. Preparation and organization of the annual customer relationship survey and ongoing transactional surveys. Development of a dashboard with customer experience and internal KPIs. Working in an international network organization.