Freelancer profile translated to English.
Back to original languageAbout Achim
I have around 30 years of experience in marketing communication, working for both large international advertising agencies (Grey Direct, 141/Bates, TBWA\, Wunderman) and owner-managed communication providers (Komma, Serviceplan, Force) as a consultant.
As Head of Marketing, I was responsible for the marketing activities of IW Medien, a subsidiary of the employer-friendly Institute of the German Economy (IW), from June 2016 to February 2020.
As a freelancer, I have been working for various companies and agencies since March 2020. Among other things, I have conducted workshops, particularly in the telecommunications, IT, and banking sectors.
In recent months, the focus has been on brand development, employer branding, social media, content marketing, landing pages, and up-selling/cross-selling.
In parallel, I have continued my education: I am a certified Scrum Master, among other qualifications.
German
Native or bilingual
Can work on-site
Düsseldorf (up to 50km), Berlin (up to 50km), Bremen (up to 50km)
Experience
- VML Germany
On Malt
CRM Project ManagementJuly 2024 - January 2025 (6 months)Düsseldorf, Bundesrepublik Deutschland - Achim GhanemFreelancer Consulting and Brand Strategy, Interim Management, Project ManagementMarch 2020 - Today (6 years and 3 months)Düsseldorf, GermanyStrategic Brand Management, Brand Communication, Brand Development, Marketing Strategy, Marketing Communication, Management Consulting, Interim Management, Employer Branding, Communication Strategy, Brand Communications, Lateral Thinking, Brand Consulting, Brand Consulting, Project Management, Project Leadership, Customer Loyalty Programs
- Achim GhanemFreelance ConsultantJanuary 2015 - Today (11 years and 5 months)Marketing Management; Strategic Marketing; Management Consulting; Interim Management; Brand Strategy; Viral Marketing; Social Media; Communication Concepts; Advertising; Strategic Brand Management, Brand Communication; Brand Workshops; Brand Communication; Brand Consulting; Brand Consulting; Project Leadership
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Education
- Dipl.-Wirt.-Ing. (FH), Advertising Economics and Advertising TechnologyStuttgart University of Applied Sciences - Media University1996Dipl.-Wirt.-Ing. (FH), Werbewirtschaft und Werbetechnik
Certifications
- Scrum (PSM1)scrum.org2021