Freelancer profile translated to English.

Description

Creative Strategist & Media Buyer - Lead Generation Specialist.

Turn your advertising budget into profitable growth. (+45 clients supported).

As an expert in customer acquisition strategy, my mission is to turn your advertising budget into profitable growth. With over 45 clients supported, I design and manage online advertising campaigns that generate measurable return on investment (ROI).

I am the partner for companies looking to optimize their lead generation campaigns with Meta and Google Ads.

MY 4 AREAS OF EXPERTISE:

1. CREATIVE STRATEGY (Creative Strategy & Creative Ads)

I design advertising creatives (visuals, videos, texts) designed for performance. My goal is to reduce your cost per lead (CPL) and increase your click-through rate (CTR) with impactful messaging.

2. MEDIA BUYING (Meta Ads & Google Ads)

As a Media Buyer, I manage your campaigns on the main platforms:

Meta Ads (Facebook Ads, Instagram Ads):Advanced targeting, retargeting, budget optimization.
Google Ads (Search, Display, Youtube Ads):Keyword management, Quality Score improvement.
LinkedIn Ads:B2B campaigns, Lead Gen Forms.

3. ACQUISITION SYSTEMS & AUTOMATION

I connect your campaigns to your tools for perfect prospect tracking.

Workflow automation with Make and Zapier.
Integration with your CRM for effective lead nurturing.
Setup of tracking and analysis tools.

4. CONVERSION OPTIMIZATION (CRO)

I analyze and optimize the entire sales funnel, from advertising to the landing page, to maximize the conversion rate and profitability of every euro invested.

Contact me to discuss your project and how we can achieve your growth objectives.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Kairo Partners
On Malt
SETUP / LeadGen - Meta Ads / Kairo Partners
ENERGY AND UTILITIES
January 2026 - Today (5 months)
Paris, France
Generate a constant stream of qualified leads (individual homeowners) for photovoltaic installations by leveraging a massive competitive advantage.

->Direct-to-Consumer Creative Strategy:Break away from the opaque codes of the solar industry by displaying actual prices and the "€0 deposit" argument from the first visual contact. Use high-impact static formats (AD_03) to maximize click-through rate (CTR > 2.40%).

->Media Buying & Algorithmic Management:Manage Meta Ads campaigns with broad targeting to allow the algorithm to identify high purchase intent profiles. Continuous optimization of Cost Per Lead (CPL) maintained between €12 and €15.

-> Continuity Management:Technical management during critical phases (ad account migration, Meta billing issue resolution) without degrading profitability through isolation of winning ad assets.

-> Iterative Testing:Set up a testing lab (TST Campaign) to explore new angles (Quote Comparator, Anti-inflation, Prime Urgency) to prevent ad fatigue and prepare for budget scaling.
Facebook Ads Lead Generation Creative Strategy Graphic Design Prospect Generation
Coegy
Marketing Manager - Media Buyer
ENERGY AND UTILITIES
February 2025 - Today (1 year and 4 months)
Lormont, France
Photovoltaic panels - Batteries - Canopies - Charging stations - Heat pumps - Thermodynamic water heaters - Insulation - Global Renovation - Energy Audit

Manage Meta Ads campaigns with a focus on profitability.
Generate over 250 qualified leads in 15 days with an exceptional Cost Per Lead (CPL) of €1.75,40% below industry benchmarks.
Precise tracking of post-lead KPIs, achieving a Lead-to-Appointment Conversion Rate of 7.1% and a Cost Per Appointment (CPA) of €34.31, providing complete visibility into the ROI of the advertising budget.
Implement continuous creative testing to anticipate ad fatigue and enable aggressive campaign scaling, resulting in a 150% increase in lead volume at constant budget.
Lead Generation KPIs and Metric Definition and Monitoring Growth Strategy Facebook Advertising Video Editing
NIAFEY (Services aux Entreprises - Nettoyage B2B)
Media Buyer - Paid Acquisition Consultant
HUMAN RESOURCES
January 2025 - August 2025 (7 months)
Analyze initial digital presence and propose a new strategy focused on qualified B2B lead generation, shifting from passive communication to active prospecting.

Design a complete and automated acquisition system.

Set up a workflow to capture, process, and nurture leads (Ads → Landing Page → CRM → Email Sequences).

Propose Meta Ads and LinkedIn Ads campaigns targeting specific decision-makers (Purchasing Managers, Office Managers, Building Managers) to generate a constant flow of quote requests.