About Aaric
Senior Digital Operations & Analytics Consultant
English
Native or bilingual
Japanese
Fluent
Experience
- AvisDigital Lead and Finance Business PartnerDIGITAL AND ITJuly 2012 - February 2026 (13 years and 7 months)• • Lead digital marketing and web project management, driving lead generation and conversion across multiple channels. Maintain lifestyle content (fashion, beauty, gourmet, travel) website.
- AD2ONECommercial DirectorApril 2010 - February 2012 (1 year and 10 months)• • Led the development and execution of a content calendar, ensuring consistent and timely delivery of marketing materials.
- MacauABC Ltd. (now part of REA group, ASX:REA)General ManagerJanuary 2007 - January 2010 (3 years)• • Perform global industry/qualitative research, develop and execute GTM strategy, develop 3-year P&L plan / define sales & marketing plan & budget, lead UI/UX design, use Agile/Scrum method to develop a mobile-friendly digital platform and data solutions, website analytics, SEM / SEO, manage on-line editorial, brand positioning, customer acquisition/marketing/media planning, digital product/property news/partnership development• * Maintain trade relationships; grow transaction/page views/visit length/no. of visitors• * Manage operations, formulate branding, pricing, and product strategies• * Led tech development – online solutions and website with complex search engine• * Manage media relations / activities & website content / eDM (media interview, press release, editorial)• * Analyze, design, and implement web applications / web systems and programs Accomplishment:• - Developed GTM strategy, executed offline and online sales & marketing, PR campaigns to drive customer awareness, retention, and sales leads for 3-tier paid subscribers• - Built AI address database, SAAS and transaction database; designed user interface and on-site search engine, led entire project development; secured strategic partnership with top property agencies and a 3D map company• - Continuously optimize keyword search ad campaign to secure a 2-4% conversion rate per month• - Became the most comprehensive platform of its kind within 6 months; set KPIs/drive growth
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Education
- Master of ScienceUniversity of LeicesterMaster of Science
- Certified Professional Marketer (Asia)Asia Marketing FederationCertified Professional Marketer (Asia)