Sophie Darras

For a year, I have been supportingentrepreneurs, artisans, shopkeepers, therapists, associations, liberal professions and small businessesin their digital development through the creation of professional, modern and effective websites.

My approach is primarily based on listening and understanding your business. Every business is unique, which is why I take the time to discover your world, your goals and your clientele to create a website that truly reflects you.

I createshowcase sites, blogs, service presentation sitesas well as more complete projects integrating forms, online bookings, member areas, catalogs or payment solutions. I work mainly with Wix Studio and WordPress, reliable tools that allow my clients to easily manage their site after it goes live.

Beyond website creation, I also support you in the essential aspects of your visibility:

• Local natural referencing (SEO)

• Optimization of your presence on Google

• Creation and optimization of your Google Business Profile

• Digital communication advice

• Organization of content and user experience

• Training on how to use your website

I attach great importance to teaching. Many of my clients are not comfortable with computers or the web. My role is therefore to make things simple and accessible so that you can use your digital tools independently.

I would be delighted to discuss your project with you.

Before dedicating myself to website creation and digital support, I managed Nicotech, a company specializing in e-cigarettes.

Over the years, I developed and managed a company with up to 11 stores and 40 employees, with all the responsibilities that entails: sales management, team management, recruitment, business development, communication, customer relations, organization and project management.

This entrepreneurial experience allowed me to acquire aconcrete vision of the challenges faced by business leaders on a daily basis.I know the time constraints, the visibility issues, the need to attract new customers, and the importance of having effective communication tools.

Today, when I support an artisan, a shopkeeper, a therapist, a liberal professional or an SME in creating their website,I don't limit myself to the technical aspect. I approach each project with the perspective of a manager who has developed a business and managed multiple points of sale herself.

This dual expertise, bothentrepreneurial and digital, allows me to offer pragmatic solutions, adapted to real-world conditions and results-oriented.

My goal is simple:to create useful, understandable and effective digital tools to help businesses gain visibility, grow their activity and showcase their know-how.

After my experience leading the Nicotech network, I continued my entrepreneurial journey by creating and developing Magic Nails, a company specializing in the distribution of nail printers for beauty professionals.

For nearly 5 years, I handled the business development of this activity with hair salons, beauty salons and professionals in the sector throughout France.

Launching and developing a brand

BtoB sales prospecting

Negotiating with professionals

Demonstrating innovative products

Communicating and promoting an activity

Organizing and participating in professional events

I had the opportunity to participate in several major trade shows, including the prestigious Mondial Coiffure Beauté in Paris, an essential reference in the world of hairdressing and beauty.

This immersion in the beauty world allowed me to understand the needs of shopkeepers, independents and service professionals, an experience that still serves me today when I support my clients in creating their digital identity and website.

Throughout my career, I have developed a global vision of business, combining management, sales, communication, marketing, and customer relations. It is this field experience that I now put at the service of entrepreneurs who wish to increase their visibility on the Internet.