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Samuel Medary

Marketing Strategy | Content | Native English

Paris, France

  • 48.8546
  • 2.3477
  • Indicative rate €200 / day
  • Experience 7+ years
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Part time, Evenings & week-ends

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Work location
Can do a full mission at the client office

Samuel in a few words

A driven and enterprising marketing communications professional with nearly 10 years of experience executing effective campaigns using sound insight and rationale, compelling storytelling strategies and meticulous project execution.

▪ A strategic campaign architect, developing end to end, integrated marketing programmes utilising channels above and below the line with an emphasis on optimising digital strategies to boost return on marketing investment

▪ An efficient project manager and unflappable problem solver who capably manages large workloads in ambiguous contexts and develops strong relationships with stakeholders

▪ A tech aficionado and passionate storyteller who relishes a creative challenge, with a background in filmmaking and a passion for utilising new platforms

▪ A relationships-focused team player experienced in collaborating with a diverse array of commercial partners, across continents and cultures, leveraging a thorough understanding of 'people dynamics’ to foster trusted commercial relationships

Experience

July 2017 - June 2019 | City of London, United Kingdom

Telecommunications

GSMA

Marketing Manager

Led and executed a global content strategy showcasing life-changing initiatives enabled by mobile from over 40 of the world’s largest mobile operators (e.g. Vodafone, Orange, AT&T, Telefonica, China Mobile, Telenor, etc).
- Engaged over 40 of the world’s largest mobile operators to participate in the campaign, collaborating closely with their marketers, creating content aimed at shifting opinions of regulators and the public alike
- Worked with production companies and social media influencers from nearly every continent to create and distribute over 30 videos within 2 years
- Reached over 300 million people and achieved more than 30 million views
- Produced content for multiple industry events, including for the opening keynote at Mobile World Congress 2018 and 2019
- Campaign nominated for UK’s The Drum Social Buzz Awards 2019
- Received a company award recognising the campaign’s successes
February 2016 - March 2017 | Auckland, New Zealand

Banking & Insurance

Bank of New Zealand

Marketing Lead

Developed end to end, integrated marketing programmes utilising channels above and below the line with an emphasis on optimising digital strategies to boost return on marketing investment, retention, needs met and profitability for term deposit and savings products.
- Over-achieved ambitious FY16 retail deposits volume target by 20%
- Achieved aggressive FY17 retail deposits volume target seven months early
- Implemented the bank’s first automated marketing programmes using Marketo and trained colleagues to build their own
- Achieved highest performance tier within annual review, and was offered a permanent position in the team
August 2011 - November 2012 | Auckland, New Zealand

Food Industry

Phenomenon Promotions

Senior Account Executive

Worked in Account Service agency-side for brand managers and marketing directors from many of New Zealand's leading FMCG brands, including the country’s most trusted brand for 8 years in a row, to coordinate integrated promotional activities, aimed at increasing trial, leveraging cross-promotion, achieving increased brand presence and awareness, increased sales and creating memorable and meaningful experiences to strengthen brand loyalty.
March 2013 - February 2016 | Auckland, New Zealand

Telecommunications

2degrees Mobile & Broadband

Consumer Postpaid & Business Segments Campaign Manager

Tasked with increasing low credibility and consideration metrics in the Business customer segment by developing an above the line brand campaign, supporting sales channels with tactical activations and collaborating closely with product to enhance the product portfolio.
• Led creative development and execution of a brand campaign that achieved the highest ever increase in market consideration and brand perception for a 2degrees business campaign (29% mobile and 25% broadband non-2degrees respondents reported highest degree of consideration)
• Led development and execution of an integrated online acquisition strategy, combining digital display, SEO/SEM, email and retargeting techniques to generate leads for sales teams
• Created presentations and promotional collateral for sales teams, including establishing a quarterly magazine
• Drove strong acquisition (40% YoY) of high-value business mobile and broadband connections

Kylinda Chilcott - GSMA

1/22/2020

Sam is an exceptional marketer and a well-liked and respected team player. Creative, strategic and passionate, he’s dedicated to high achievement, has an amazing ‘can-do’ attitude and is always looking for ways to evolve campaigns with new content styles and approaches. Sam managed the content for a global social media campaign reaching over 300m people that promoted content produced for over 40 of the world’s biggest brands in the mobile sector (e.g. Orange, Vodafone, AT&T, Telstra, etc). Working with teams across every continent, Sam managed all production and promotion of video and editorial content to a high standard and delighted our partners with his calm and friendly approach.

Mark Evans - GSMA

1/14/2020

Sam successfully performed both a Marketing Manager and Content Producer role across the GSMA marketing department, bringing a sense of control and organisation to a number of briefs requiring creativity and flair. Establishing himself quickly as a valued member of the team, Sam brought a great sense of purpose and commitment to every project and meeting. Good team player with an excellent can-do attitude.

Cathy Cottle - Scoped Communications Ltd

1/10/2020

Sam is a passionate, smart, thoughtful and hard-working marketing expert. During his time working with me at BNZ Sam proved himself time and time again, and I knew I could always rely on him to get any job done. He has the ability to take on a huge amount of work, however to take it all in his stride, keeping calm under pressure. Whilst at BNZ Sam also became one of our subject matter experts on all things Marketo and marketing automation, training other team members on how to use the programme. All in all Sam will be an absolute asset to any business to have on their team, and I can not recommend him highly enough.

Jodie Wilson - Techspace Consulting Limited

1/4/2020

Sam is a fantastic Marketer who is analytical in his approach to ensure customer advocacy. He will not be limited by systems and constraints, and manages to come up with out of the box solutions to make sure customer experience is top of mind. Sam is a strong networker across functions and teams which means he is able to get the seemingly impossible done. I have thoroughly enjoyed working with Sam and have a strong appreciation for his tenacity.

Education

  • Bachelor of Arts

    University of Auckland

    2011

    - Majored in Film, TV & Media Studies
    - Graduated with First Class Honours

  • Bachelor of Commerce

    University of Auckland

    2011

    - Double-majored in Marketing and Management
    - Graduated with First Class Honours

Languages

  • French

    Basic

  • English

    Native or bilingual

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