Freelancer profile translated to English.
Back to original languageAbout Rhita
I support companies in optimizing their digital performance and customer experience by bridging marketing, product, and business objectives.
My expertise covers digital performance analysis, user journey improvement, digital project management, and stakeholder coordination in international environments.
Through my experiences in the retail, luxury, and consulting sectors in France, the United Kingdom, and the United States, I have contributed to improving digital platforms, managing marketing campaigns, analyzing KPIs, and optimizing customer experience.
What I can offer you
- Digital and business performance analysis (KPIs, reporting, dashboards, and recommendations)
- Optimization of user journeys and customer experience
- Digital project management in an Agile environment
- Operational Product Management (backlog, user stories, QA/UAT, prioritization)
- Coordination of international teams and stakeholders
- Management and analysis of digital marketing campaigns
- Production of benchmarks, market analyses, and strategic recommendations
- Facilitation of collaborative workshops and exchanges between teams
What sets me apart
- A results-oriented approach focused on business impact
- Cross-functional expertise spanning marketing, product, and digital performance
- Experience in international and multicultural environments
- Ability to synthesize data and formulate pragmatic recommendations
- High level of autonomy
Areas of Expertise
- Digital performance / data analysis
- Product Management / Agile project management
- Digital marketing / customer experience
- Digital transformation / user journey optimization
- Retail, luxury
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Arabic
Conversational
Can work on-site
Paris (up to 30km)
Experience
- Alinda TechnologiesBusiness Manager - Digital TransformationDIGITAL AND ITMay 2025 - January 2026 (8 months)Paris, France
- Structuring of a Digital Business Unit: defining the offering, market segmentation, and commercial positioning
- Development of a portfolio of over 50 target Retail & Luxury accounts: needs analysis, prospecting, CRM management, and follow-up of a pipeline of around twenty opportunities
- Monitoring and analysis of commercial KPIs to optimize the development strategy and business performance
- Sourcing and recruitment of specialized IT profiles, qualifying 20 to 30 candidates per month
- Bicester CollectionWeb & Digital Product ConsultantLUXURY GOODSDecember 2024 - April 2025 (4 months)London, UK
- Analysis of web KPIs for 9 European luxury villages (traffic, engagement) and strategic recommendations
- Backlog management, user story writing, and QA and UAT testing
- Optimization of the customer journey and user mapping via Hotjar, formalization of digital content guidelines, and harmonization of CMS practices
- Management of the Belmont Park Village website (USA) via Contentful and coordination with the local team
- La Vallée VillagePaid Media Project ManagerLUXURY GOODSJuly 2024 - November 2024 (4 months)Paris, France
- Briefing of partner agencies and monitoring of media activations for 5 campaigns (radio, OOH/DOOH, Meta)
- Weekly monitoring of performance against forecasts and previous year
- Production of competitive benchmarks, execution of A/B tests, and development of 5 strategic post-campaign analyses (AAR)
- Selection of luxury product assets and creation of 10 mock-ups for marketing activations
Recommendations
Be the first to recommend Rhita
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MBANJIT - New Jersey Institute of Technology2024MBA Global Project management - International Exchange
- MASTER 2IAE - Graduate School of Management2024Management Commerce International - Spé Marketing International