Description

renatasantanacosta.com

I'm Renata Costa, a Brand & Digital Designer.

For +15 years, I've been working with studios, startups and individuals, creating strategic and user-centered design solutions.

I connect brand, marketing, and digital product design to build cohesive and scalable experiences that align business goals with meaningful user journeys.

I have led branding projects, developed design systems, and collaborated closely with cross-functional teams to deliver impactful digital products and strong brand experiences.

Languages

Portuguese
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Porto (up to 50km)

PlatformE
Senior Digital Designer
TECH
March 2022 - May 2026 (4 years and 2 months)
Porto, Portugal
Lead digital design initiatives across brand, marketing, and product, aligning visual identity and user experience with strategic business objectives. . Lead the company's rebranding initiative, improving consistency across brand products and strengthening internal and external communication.
Create visually engaging marketing and sales assets, including website graphics, brochures, presentations, landing pages, videos, social media ads, organic posts, and email marketing campaigns. . Develop creative assets for new digital product launches, ensuring alignment between product strategy and brand positioning.
Ensure brand consistency across all touchpoints, adhering to established brand guidelines and evolving the visual identity where necessary.
Collaborate cross-functionally with product managers, engineers, marketing teams, and content creators to deliver user-centered design solutions.
Design intuitive, data-informed interfaces and components that translate conceptual ideas into functional digital products.
Create user flows, wireframes, and high-fidelity UI designs aligned with UX best practices and business objectives. . Utilize Figma for ideation and co-design scalable design systems aligned with brand needs and industry standards.
Contribute to brainstorming sessions and digital initiatives, shaping creative direction and campaign strategy. . Adapt designs across multiple platforms and channels to ensure optimal usability and visual impact.
Figma Design Thinking Brand Strategy Graphic Design Landing page
We Are Innov
Senior Graphic Designer & Art Director
January 2020 - January 2022 (2 years)
Porto, Portugal
Led creative direction for branding, campaigns, and marketing initiatives across digital and print channels.
Developed and executed strategic creative concepts aligned with business objectives and audience insights.
Directed design projects from concept to delivery, managing multiple campaigns simultaneously while maintaining high-quality standards.
Created visual storytelling assets for digital and print media, including social media, banners, brochures, presentations, and website visuals.
Collaborated closely with copywriters, marketers, and clients to ensure alignment between creative execution and campaign goals.
Led ideation workshops and brainstorming sessions, contributing innovative ideas for campaigns and brand activations.
Optimized creative workflows and introduced tools that improved collaboration and efficiency across teams.
Mentored junior designers, providing guidance in creative direction and professional development.
Graphic Design creative direction Social media Visual identity
WeDDT
Senior Graphic Designer
January 2014 - January 2020 (6 years)
Porto, Portugal
Played a key role in shaping brand strategy and executing integrated marketing initiatives.
Led the company's rebranding, strengthening brand identity and ensuring visual consistency across all communications.
Collaborated with the marketing manager to develop data-driven marketing strategies focused on customer acquisition, cross-selling, and upselling. . Conceptualized and executed integrated campaigns across digital and print channels, including social media, email marketing, event materials, and promotional content.
Designed marketing and sales collateral such as catalogs, brochures, presentations, and product sheets to support lead generation and client engagement.
Planned and executed brand activations at industry trade shows, designing booth visuals and communication materials to enhance brand presence.
Maintained a cohesive, user-centered visual approach across all brand touchpoints.
Brand Strategy marketing design brand activation Graphic Design