Description

I’m Pauline. Full-stack marketer. Lover of hard problems, complex tech, and founders building the things the world actually needs. What I love more? Making people give a damn about it. And the way I do that? Storytelling that cuts through the noise, turning complex solutions into something people actually understand, care about, and buy.

I’ve spent most of my career in the trenches: managing leading FMCG brands, being a two-time first marketing hire at startups, and working fractionally with multiple ventures. In the process, I’ve become an expert at building awareness, shaping messaging, and driving growth with limited budgets and impossible timelines.

But I’ve also seen too many promising tech solutions fail. Not because the product wasn’t good enough. But because the teams didn’t know how to market it. So I decided to fix it.

At Ready for Impact, I don’t just write strategies and hand them off. I embed with your team, connect the dots, roll up my sleeves and execute. Positioning, go-to-market, content, campaigns, I get it done. Fast. And well. If you’re a founder who needs a marketer who moves the needle, let’s talk.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

The Climate Agency
Associate
ENVIRONMENTAL
October 2025 - Today (8 months)
Londres, United Kingdom
Delivered marketing support across a portfolio of carbon removal clients, spanning content strategy, PR, design, whitepaper launches, and thought leadership to build awareness, credibility, and audience engagement. Key engagements included The Carbon Removers, AFEN (Association Française pour les Émissions Négatives), and Carbon Impact.
Sorted
Fractional Head of Marketing
January 2025 - Today (1 year and 5 months)
London, UK
Sorted is a startup building AI-powered sorting robots to improve recycling rates and support the circular economy. I help Sorted define and execute a winning marketing strategy that generates more sales. Key responsibilities:
• ● Define the overall positioning, marketing, brand and go-to-market strategy for existing and new products.
• ● Orchestrate integrated product marketing strategies across digital touchpoints, creating compelling content that drives conversion and amplifies brand presence.
• ● Lead the launch of a new AI-powered sorting robot. Key achievements:
• ● Launched the Sorted AI Robot, securing 5 high-value pre-orders from leading waste management companies (Suez).
• ● Reactivated multiple high-value sales conversations through email strategy.
• ● Built the company narrative and generated tractions to raise a new funding round.
Climatise
Fractional Marketing
TECH
May 2025 - January 2026 (8 months)
Londres, United Kingdom
Led end-to-end marketing for a carbon accounting platform, building the marketing function from scratch. Defined positioning and messaging through customer and competitor research, refreshed the website, and launched multichannel campaigns across social, email, paid ads, and webinars.
Key results: 271% increase in website traffic, 52% LinkedIn follower growth, 10x impressions, 60%+ email open rates, 6% CTR, and a 57% reduction in cost per conversion through Google and LinkedIn ads.