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Pablo GenestouxPG

Pablo Genestoux

Growth Marketer

€400/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pablo

The best results do not only come from tools or processes. They come from a good understanding of the challenges, rigorous execution, and a relationship of trust.

I support startups, SMEs, and large groups in their prospecting, acquisition, and business development challenges.

For over 5 years, I have been working in environments where it is necessary to move fast, structure effectively, and achieve concrete results. My career has notably led me to develop new international markets, build prospecting systems from scratch, and support companies at different stages of their growth.

My way of working is simple.

Some companies call on me for a specific need:
• Creation of qualified databases
• Structuring outbound prospecting
• Implementation of tools and processes

Others are looking for more than a service.
They need someone who can quickly understand their context, integrate into their operations, and support them in the long term.

It is in these missions that I find my full place.

I like to understand what makes a company unique, identify the most relevant levers, and build systems adapted to its reality, resources, and objectives.

✦ I intervene on:
• B2B prospecting & acquisition
• Qualified databases
• Prospecting strategy
• SEO & conversion optimization
• Editorial strategy & content
• Structuring tools and processes

✦ What my clients most often look for:
• A trusted partner
• A single point of contact
• Responsiveness and presence
• Operational expertise
• A strategic vision

I work independently but remain surrounded by a network of trusted partners. When the project requires it, I can assemble and coordinate a suitable team while remaining your main point of contact.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Can work on-site
Lyon (up to 50km)

Experience

  • Custom-Leads
    Growth Marketer
    January 2026 - Today (5 months)
    Lyon, France
    • - Design and deployment of prospecting strategies adapted to each client's growth objectives.
    • - Creation and enrichment of qualified databases to support sales actions.
    • - Implementation of multichannel outbound campaigns (LinkedIn, email, phone) and performance optimization.
    • - Deployment of CRM automations and workflows to structure commercial and marketing processes.
    • - Creation of high-value content (SEO, LinkedIn, white papers, newsletters) to support acquisition and visibility.
    • - Support for executives and sales teams in structuring their lead generation.
    Lead Generation Scraping Marketing Automation Sales Ops Prospecting
  • Vizcab
    International Growth Marketer
    CIVIL ENGINEERING
    February 2025 - April 2026 (1 year and 2 months)
    Lyon, France
    • - Identification, scraping, and enrichment of over 5,000 qualified prospects in international markets (United Kingdom, Germany, Switzerland, Belgium, and Nordic countries).
    • - Design and deployment of targeted multichannel outbound campaigns, adapted to different segments and markets.
    • - Creation of over 25 prospecting campaigns, generating a qualified pipeline and high-value business opportunities.
    • - Implementation of nurturing, follow-up, and opportunity management automations to optimize the prospect journey.

    Key Results:
    • - Over 300 qualified appointments generated through 25+ targeted prospecting campaigns.
    • - Built a database of 5,000+ qualified contacts across several European markets.
    • - 300% growth in newsletter subscriber base.
    • - Maintained an average open rate of 45% on email campaigns.
    Scraping Lead Generation Marketing Automation Editorial Strategy LinkedIn Prospecting
  • Vizcab
    SEO Content Redactor
    CIVIL ENGINEERING
    December 2023 - November 2024 (11 months)
    Lyon, France
    • - Deployment of the multichannel editorial strategy to increase visibility, engagement, and lead generation.
    • - Creation, writing, and optimization of high-value content: newsletters, LinkedIn posts, webinars, white papers, and web content.
    • - Management of the international website creation and continuous optimization of the French site (SEO, CRO, user experience, and page performance).
    • - Analysis of marketing performance and optimization of messages, audiences, and acquisition channels.
    • - Writing of scientific and technical SEO-optimized articles on complex topics.
    Editorial Strategy SEO Writing Social Media Communication Lead Generation

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Education

  • Master 2 Digital Strategy, Communication
    INSEEC MSc
    2024
    Master 2 Stratégie Digitale, Communication
  • Bachelor Sport
    ISEFAC
    2022
    Bachelor Sport

Skill set

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