Freelancer profile translated to English.

Description

Strategic brand and communications consultant with over 20 years of leadership experience in leading media houses, including Axel Springer, Bauer Media, and Jahreszeiten Verlag.

I support companies, media brands, and leadership teams in strategically developing communication, content, and brand identity. My focus is on positioning, communication architecture, storytelling, relaunches, and guiding transformation and change processes.

As a long-time editor-in-chief and executive, I combine strategic thinking with operational implementation. I support organizations in developing clear narratives, relevant topic worlds, effective communication strategies, and consistent visual and content brand management.

My services include:

• Strategic brand and communications leadership

• Positioning and repositioning of brands and media

• Communication architecture and storytelling

• Editorial leadership and content strategies

• Visual brand management, imagery, and look & feel

• Relaunch and transformation projects

• Executive and management sparring

• Creative and strategy workshops

• Target group and brand development

• Stakeholder management at executive level

Industry experience in media, lifestyle, beauty, interior, hospitality, and consumer brands, among others.

Current projects include strategic consulting mandates for publishing houses and media companies, as well as the development of a cross-publisher communication initiative for skin cancer prevention at the executive level.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Hamburg (up to 50km)

nina-maurischat.com
STRATEGIC BRAND & EDITORIAL ADVISORY
PUBLISHING
February 2021 - Today (5 years and 4 months)
Hamburg, Germany
Strategic Brand & Editorial Advisory | nina-maurischat.com
02/2021 – present | Hamburg
- Strategic brand and communications consulting for companies in media, hospitality, beauty, and lifestyle

- Consulting at executive level on strategic realignment of content and brand (incl. Motor Presse Stuttgart / CAVALLO)
- Editorial consulting and sparring for editor-in-chiefs within the scope of strategy workshops and concept realignments
- Conception and support of relaunch and repositioning processes (print, digital, platforms)
- Development of communication architectures incl. PR and newsletter strategies
- Conducting creative and strategy workshops
- Conception of a cross-publisher skin cancer prevention campaign at executive level – development of communication strategy, claim, partner approach, and project architecture•
- Selected mandates incl.: BURDA VERLAG, Motor Presse Stuttgart, Healing Hotels of the World,
SPEVER / BeautyJobAgent, P.U.N.K.T. PR
Editorial Leadership Branding Communication Strategy Storytelling Change and Transformation Management
BAUER MEDIA GROUP
HEAD OF LIVING COMPETENCE EDITORIAL & EDITOR-IN-CHIEF LIVING IDEA / LAURA LIVING CREATIVE
March 2018 - January 2021 (2 years and 10 months)
Hamburg, Germany
• • Overall responsibility for two monthly titles
• • Management of a central competence editorial team for group-wide content supply
• • Conception and implementation of a comprehensive relaunch of LIVING IDEA with strategic repositioning
• • Transformation from a classic living magazine to a contemporary lifestyle title with visual realignment
• • Development of a clear brand identity and increased competitiveness
• • Close integration of editorial and marketing; active role in client discussions
• • Representation at industry events (incl. Cologne Furniture Fair, Salone del Mobile Milan)
MAXI & MYWAY | BAUER MEDIA GROUP
EDITOR-IN-CHIEF
July 2016 - January 2018 (1 year and 6 months)
Hamburg, Germany
• • Overall responsibility for two monthly titles with clearly differentiated target group profiles
• • Management of an editorial team of up to 60 employees
• • Strategic further development of both brands in close coordination with publishing management
• • Repositioning of MAXI based on in-depth market and trend analyses in collaboration with market research
• • Derivation of structural and content consequences for layout architecture, tonality, and topic leadership
• • Strategic management of extensive photo productions and cover shootings
• • Responsibility for visual brand identity and imagery
• • Representation at international industry events (incl. Fashion Weeks Milan & Paris)