Description

BI & Data Engineering Lead. 10 years building reporting platforms from scratch.

I bridge the gap between messy, manual data and clear executive strategy. From solo-building full-stack analytics for international agencies to managing complex BI platforms for global publishers, I specialize in data infrastructure that drives adoption.

My Stack:

- Data Engineering: Azure SQL, SQL, Python, Fabric (DP-600), Star Schema, Data Modeling, API Integration (REST/GraphQL).

- BI & Visualization: Power BI (Expert DAX, RLS, Paginated Reports, Bookmarks), Power Query (M), Tableau

- Automation: Power Automate, VBA, AI-assisted development (Claude/GPT)

Snowflake & dbt (Project work)

My Impact:

Penguin Random House UK: Owned and developed the BI platform supporting 80+ users across editorial, sales, and marketing teams

International E-commerce (Upmkt): Solo-designed and deployed the full analytics infrastructure serving 30+ client accounts across the UK, EU, US, and UAE

Efficiency & Scale: Replaced manual CSV processes with automated Python/Azure pipelines, eliminating 500+ hours of annual manual data preparation.

Strategic Insight: Delivered commercial assessments and KPI frameworks that directly informed six-figure budget allocations and pricing strategies.

My Search:

Location: Based in Paris, France.

Status: Native English, B1/B2 French, EU/Irish Passport (Full Work Rights).

Target Roles: Business Intelligence Lead, Senior Power BI Consultant, BI Developer, Data Analytics Manager, Responsable BI

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Upmkt / Mktplaces Ltd
BI Lead
October 2024 - Today (1 year and 8 months)
United Kingdom
• Eliminated 14+ hours of weekly manual reporting by building Upmkt's entire analytics function from scratch: Azure SQL warehouse, Python ETL across 5+ marketplace APIs, and a Power BI platform serving 20+ users across 30+ client accounts in the UK, EU, US and UAE.

• Applied AI-assisted workflows to halve dashboard development time, automating DAX measure generation and prototyping reports directly from stakeholder requirements.

• Designed and maintained Power BI semantic models and a KPI reporting framework covering revenue, margin, and operational efficiency, adopted as the primary decision-making tool across the organisation and presented directly to senior leadership and client directors.

• Built and governed the full Power BI environment including workspace administration, RLS/OLS access control, deployment pipelines, and data refresh orchestration across multiple business units.
Upmkt
Business Analytics Manager
March 2022 - October 2024 (2 years and 7 months)
• Managed and mentored a small analytics team, providing day-to-day direction, task allocation, and quality oversight to two part-time analysts while building the company's first Power BI platform from scratch, delivering monthly profitability dashboards across 20+ client accounts

• Acted as the primary point of escalation for analytical output, reviewing and signing off on reporting before it reached senior leadership and client teams, establishing quality standards that carried through to the wider BI function.
Penguin Random House UK
Business Intelligence Anal yst
January 2019 - February 2022 (3 years and 1 month)
London, UK
• Owned and developed Tableau and Power BI dashboards serving editorial, sales, and marketing teams across the UK publishing group, supporting 80+ internal users.

• Delivered commercial insights supporting contract negotiations and marketing investment decisions across 50+ publishing titles, presenting findings to divisional directors.

• Led profitability assessments and market performance tracking that directly informed pricing strategy and resource allocation decisions worth six-figure budgets.