Nada Lambarki

In charge of managing communication and digital acquisition projects for Cabinet IGC, I structured the franchise's marketing actions to modernize the brand image and boost lead generation.

Brand Image & Visual Communication

Visual Identity Redesign: Modernization of the graphic charter and its application across all institutional and commercial materials (brochures, presentations).

Social Media Management: Strategic repositioning of the firm's image on social media and management of advertising campaigns (Social Ads).

External Communication:

Design and implementation of the communication strategy covering 8 subsidiaries. Creation and supervision of various communication channels (LinkedIn, YouTube...). Analysis and reporting of communication campaigns. Management of visual production and ensuring message consistency across all materials (Presentations, Newsletters, Videos, E-mails...).

Internal Communication:

Creation of the group's communication & marketing department. Creation and implementation of the group intranet serving 700 employees across 8 subsidiaries and 55 agencies. Development of internal communication strategies to inform and mobilize employees, with regular dissemination of news from headquarters and subsidiaries. Employer brand development in collaboration with the HR department (Employee Spotlights, Directories, Interviews). Management of CSR communication projects: Tour of warehouses in France, Belgium, and Spain to create materials on environment and safety, including interviews, portraits, photos, and directories. Marketing: Creation and management of the group's institutional website and a subsidiary's website. CRM management and implementation of automated marketing campaigns. Market research and sector analysis.

Events: Development of internal and external event plans aligned with strategy. Full management of event planning: communication, budget, production, suppliers, logistics.

Major Events: World Cup and European Athletics Indoor Championships in Liévin (2022 and 2024) bringing together 2,000 athletes and 5,000 spectators, client meetings that generated a 5% increase in turnover, and more...

Management of the ELECTROSHOCK event in partnership with Virgin Radio in Aix-en-Provence with artists such as Martin Solveig, Lauv, and Kungs... Organization of student life events (forums, fairs, tournaments, seminars, parties…)

Internal/External Communication

Plan, manage, and coordinate all event production.

Budget management