Freelancer profile translated to English.
Back to original languageAbout Mustapha
Need content that sells, not just decorates? I am a copywriter and writer specialized in B2B marketing, with sectoral expertise in agri-food and food service.
I help brands, distributors, and SMEs transform their messages into content that converts: sales pitches, product sheets, newsletters, sales pages and landing pages, and editorial lines on social networks (LinkedIn, Instagram).
My difference: I come from the B2B sales field (3 years at Savencia, Prolainat, and Decathlon) before becoming a writer. I know the codes of sales, trade marketing, and distribution, so I write content designed to make your prospects act, not just to fill a page. And I manage the project from A to Z: strategy → writing → visual creation (Adobe suite) → going live.
Types of deliverables: copywriting for sales pages and landing pages, B2B product sheets and pitches, articles and SEO content, editorial calendars and social media posts, newsletters.
Let's talk about your project.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- MEDIALINKRFounder of the Digital Marketing AgencySeptember 2023 - Today (2 years and 9 months)Client consulting and support: audit, strategic recommendations (positioning, acquisition, conversion) and definition of marketing action plans. Production of content and assets (videos, infographics, print materials) oriented towards business objectives and brand consistency (Adobe suite). End-to-end project management: scoping, project management, deployment, KPI monitoring, reporting, and continuous performance optimization.
- SAVENCIASales Development AssistantSeptember 2025 - Today (9 months)Management of commercial activation projects (key events, challenges, trade initiatives) with objective setting, monitoring, and performance review. Analysis of promotional and commercial results (sell-in/sell-out, ROI, performance by retailer) and optimization recommendations. Deployment of activation plans with retailers: scoping, coordination, operational monitoring, and in-store visibility optimization. Development of commercial "toolkits" (pitches, POS displays, training materials).
- ProlainatTrade Marketing AssistantJanuary 2023 - January 2024 (1 year)Implementing actions in points of sale and with distributors to strengthen product presence and support revenue growth (promotions, events, materials). Ensuring operational follow-up with field sales teams: brief preparation, coordination, feedback collection, and adjustments. Measuring the impact of commercial actions.
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Education
- Master's in Marketing and Business DevelopmentSouth Champagne Business School2026
- Master's in Marketing and Business DevelopmentNational School of Commerce and Management El Jadida2026Diplôme des ENCG