Maximilian Lehmann

renowned mobile growth consultant

Berlin, Deutschland

  • 52.517
  • 13.3888
  • Indicative rate €800 / day
  • Experience 2-7 years
Propose a project

Availability not confirmed

Part time, 3 days a week

Verifications

Find out what Maximilian is looking for

Work location
Can do the missions partially at the client office
Skills
Looks for missions in Growth Hacking, Sustainability, Health and Nutrition, Full-stack Mobile Growth
Project length
Looks for missions ≤ 1 week, Between 1-3 months, Between 3-6 months
Company size
Looks for companies of 2 - 10 people, 11 - 49 people, 50 - 249 people

Maximilian in a few words

I am an app-marketing-native. As a specialist in App Store optimization, I have self-started MyFitFeed a fitness nutrition app (which me and my team grew from zero to 200.000 downloads without any marketing spending).
I have also worked for Asana Rebel, Arise, Pantaflix, Spotify, Kaufda and fußball.de, among others.

When I am working with marketing teams I am conveying the principles for app- and search-engine-optimization, App Marketing and Growth Hacking.

My current field of focus is Sustainability and Climate Change.
Where I am supporting this movement as good as I can with my expertise.
Imagine the mindset of a Cambridge Analytica applied to the emerging businesses in sustainability.

So if you need someone to coach your team to find the right marketing strategy who has a holistic mindset, a proven record in growth hacking digital products and who is able to implement rapidly, we should talk.

Portfolio

Experience

November 2019 - Today | Stockholm, Schweden

Social Networks

WeDontHaveTime

Growth Hacking

Supporting the first Social Network for Climate Action with Growth Hacking services.
Working together with founder Ingmar Rentzhog who is the man behind Greta Thunberg and FridaysForFuture.

Goal: 100m users and becoming the TripAdvisor (rating platform) for Climate action-takers and those who refuse to take action.
Supported fundraising with my network of impact investors.
November 2019 | München, Deutschland

Consulting & Auditing

Sustainable Growth Associates

Growth Hacking Workshop

Growth Hacking workshop to apply the principles of Growth Hacking to Sustainability Consultancy (https://www.sg-associates.eu/- BCorp certified)

The sustainability movement needs holistic marketing practices.
Inspiration: Cambridge Analytica uses Marketing as a form of manipulating people to choose badly (Trump, Brexit). Why not use these principles to energize the sustainability movement?!
August 2019 - Today

Culture

The Mother Earth's Heroes Show

Podcast Host

My passion project.
After being fed up standing with a sign at the Climate strike in Germany, going to the Global Climate Strike in New York and experiencing the Climate Action Summit.

I started interviewing people that have solutions to the crisis and implement solutions in alignment to the Sustainable Development goals of the UN.

You can find the show here: (and on all podcast platforms)
https://www.motherearthsheroes.show
  • Podcasting
  • NGO
  • Non-profit
March 2019 - July 2019 | Berlin, Deutschland

Health, Wellness & Fitness

KERNWERK

Growth Hacking Consultant

The perfect training for everyone, everywhere.
That is the main value proposition of KERNWERK.

Together with the team, Florian Petri (CEO), Oliver Brunsmann (CTO), Sarah Steyer (Marketing Manager) we optimized KERNWERK holistically.
Establishing a stronger message, a better Positioning, better traction in the app stores and so on.

Results:
+ Stronger Positioning in the app stores
+ Implemented data-driven Mobile Analytics framework
+ Coaching for the team to embrace the Growth Hacking Mindset
February 2018 - September 2019 | Berlin, Deutschland

Health, Wellness & Fitness

IKON AG

Growth Hacking Consultant

Cosmiq is one of the first consciousness apps that follow a influencer-generated content strategy.
With leaders in personal development and consciousness like Tobias Beck, Laura Seiler and many more in the app, Cosmiq has impacted thousands of people to live a more vibrant life.

Some of the results:
+ Go-to market strategy with focus on influencer campaigns
+ eCPIs of less than 0,5€
+ Together with the team we created strong KPIs for fund raising
February 2017 - December 2018 | Berlin, Deutschland

Health, Wellness & Fitness

MyFitFeed

CEO, Co-Founder

Grew MyFitFeed to +200.000 downloads.
Ranked in the Top 15 for Health & Fitness in Germany.
Implemented the first AI for fitness nutrition to create personalized meal plans (before Freeletics Nutrition & Runtastic)
Founding partners: Daniel Schermer (personal trainer and nutrition coach) & Ben Denger (CTO)
May 2017 - July 2018 | Berlin, Deutschland

Entertainment & Leisure

PANTAFLIX

Growth Hacking Consultant & Advisor

Together with Head of Marketing Tobias Schulze Darup and Performance Lead Sofia Oberhoff we set the foundation for Growth of Netflix competitor PANTAFLIX.
Challenges were an expat ASO strategy, multi-channel tracking and attribution, mobile analytics and using the data for growth related experiments.

Results (case study below):
+ 263% organic uplift (more than 2 new organic users for every paid user)
+ more than 30 top 10 rankings for highly relevant search queries
+ Marketing team embraced data-and experiment-driven growth mindset

For more, see:
https://appradar.com/case-studies/4x-organic-installs-long-term-aso-strategy/
January 2017 | Berlin, Deutschland

Sports

Onefootball

Growth Consulting

Consulting and preparation of CRO experiments to increase their Organic Uplift with Head of Performance Marketing Christian Rissmann
September 2018 - October 2018 | Berlin, Deutschland

Health, Wellness & Fitness

Asana Rebel

ASO and App Marketing Coaching

Together with the founders Robin Pratap and Pascal Klein we determined their status quo and implemented the ASO cycle to their business creating the foundation for their initial success in the app stores.
June 2017 - July 2017 | Berlin, Deutschland

Health, Wellness & Fitness

Moodpath

ASO Coaching

Together with the founder Felix Frauendorf we determined their status quo and implemented the ASO cycle to their business reaching now +100.000 users in the stores
November 2016 | Berlin, Deutschland

Digital Agency and IT company

Kaufda

Growth Hacking Workshop

Together with the founders of Berlins first Growth Hacking Agency for apps - Phiture.
October 2014 - July 2015 | Berlin, Deutschland

Digital Agency and IT company

Integr8

App Store Optimierung und Online Marketing

Vom Trainee zum Verantwortlichen für einige der wichtigsten Accounts rundum App Marketing

Education

  • Bachelor (dropped out after 5 semesters)

    University of Potsdam

    2015

    University wasn't for me.
    I was building my first business Mobile Blade - a review and discovery platform for apps in parallel as well as a Youtube channel.
    I am rather the self-starter than interested in blooming in academia.

  • Growth Hacking Masterclass by Sean Ellis

    Ads Camp Cologne

    2019

    Learning from the inventor of Growth hacking himself - Sean Ellis.
    Who grew Dropbox, LogMeIn among others to breakout successes.
    Taking the principles that Facebook pioneered creating an interdisciplinary growth team utilizing the principles of agility and rapid prototyping to marketing and product optimization.

    Fun fact:
    I helped him to prepare a Vlog and an interview with a friend of mine.
    A dream come true. ;)

  • SBS Alumni

    Sage Business School

    2016

    Learning the key principles of entrepreneurship by Serial Entrepreneur Peter Sage (space based solar).

Certifications

  • HubSpot Inbound Certification

    Hubspot

    2016

Languages

  • Deutsch

    Native or bilingual

  • Englisch

    Native or bilingual

charter modal image

Success is a team effort

Contribute to this success and the community's professionalism by signing the Freelancer Code of conduct

Sign the code