Freelancer profile translated to English.

Description

Most brands don't have a content problem.

They have an idea problem.

For over 20 years, I've been developing concepts, campaigns, and brand worlds for international companies. I combine strategic thinking, creative leadership, and AI-powered workflows to develop ideas faster and make them bigger.

I work where briefings turn into direction. And where direction turns into something that stands out.

Available for select projects, creative leadership, and strategic sparring.

Less content.

Better ideas.

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational
Croatian
Native or bilingual

Workplace preferences

Can work on-site

Stuttgart (up to 50km)

INNOCEAN
Executive Creative Director
January 2021 - January 2025 (4 years)
Led large-scale creative systems and international campaigns across multiple markets and channels.

• Built scalable campaign frameworks adaptable across regions and platforms
• Translated brand strategies into modular creative systems
• Led interdisciplinary teams across creative, digital, and production
• Delivered integrated content across film, digital, social, and platform ecosystems

Key Clients: Kia, Hyundai, Amazon Prime, UBP
fischerAppelt
Executive Creative Director
January 2017 - January 2021 (4 years)
Led integrated campaigns and brand work for global clients.
Worked across multiple formats including digital, film and content.
Ensured consistency across large-scale rollouts.

Key Clients: Mercedes-Benz, Deutsche Bahn, Bosch, AMG Formula E
Jung von Matt
Creative Director
January 2013 - January 2017 (4 years)
Focused on concept development and translating ideas into scalable campaign structures.
• Developed campaigns designed for multi-platform scalability
• Bridged creative concept and production execution
• Delivered work across TV, digital, and social ecosystems

Key Clients: Mercedes-Benz, Vodafone, BMW, KIA, Sixt, bonprix