Freelancer profile translated to English.
Back to original languageAbout Louis
Expert CRO & Landing Page Integration
Why settle for traffic if your website isn't converting? My method merges data analysis and integration. I eliminate uncertainty to make room only for performance.
I don't just aim for aesthetics; I aim for effectiveness.
🛠 What I bring to your strategy:
- Continuous Optimization: An iterative cycle (Heatmap Analysis > A/B Testing > Integration) for growing results.
- Friction Elimination: I identify what drives your prospects away and correct it technically and visually.
- Optimized Design: No more guesswork. Every element of your landing page is data-justified to serve your ultimate goal.
📩 Looking to optimize your website or launch a landing page campaign?
Feel free to contact me!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- BOOST CONVERSION, agence CRO e-commerceDigital Project Manager — CRO & Tech LeadE-COMMERCEJuly 2025 - Today (11 months)Grenoble, FranceFull-cycle management of client CRO strategy: UX/data audits, building optimization roadmaps, and prioritizing high-impact tests.Internal OS Tech Lead: Architecture design, code reviews, mentoring a development team, and building tools (data review, LP review, template library…).Automating client onboarding via the OS (brief generation, audit summaries, roadmaps) to reduce repetitive and time-consuming tasks.AI R&D: Active monitoring, creation, and integration of autonomous agents & generative AI into CRO workflows.Leading the development department, facilitating team rituals, and enhancing CRO consultants' skills in data and technology.Coordinating multi-client deliverables, arbitrating priorities, and ensuring the quality of recommendations presented to decision-makers.
- BOOST CONVERSION,Builder & CRO AnalystJuly 2024 - July 2025 (1 year)Integration of high-performing landing pages on Replo, Webflow, and Unbounce, from mock-up to deployment, including QA.In-depth analysis of user behavior via heatmaps (Hotjar, Microsoft Clarity) and GA4 data: identifying friction points, drop-offs, and optimization opportunities.Design, implementation, and monitoring of A/B tests focused on conversion, acquisition, and retention, from hypothesis to statistical result analysis.Writing structured CRO reports and client presentations: actionable recommendations defended in calls with product and marketing teams.Continuous monitoring of UX, e-commerce, and AI applied to CRO, contributing to the internal knowledge base and sharing with the team.
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Education
- Master 2 — Digital Marketing & Connected ConsumerIAE Grenoble2026Master 2 — Marketing digital & consommateur connecté
- CertificationLinguaskill CambridgeCertification