Freelancer profile translated to English.

Description

I help e-merchants and brands optimize their product offering to improve their website performance and purchasing experience.

With over 16 years of experience in retail, offer management, and category management, I bring expertise at the intersection of merchandising, commerce, and digital.

My approach involves transforming a product catalog into a true performance lever through better offer organization, effective product showcasing, and an optimized user experience.

I undertake audit, strategic consulting, and training missions on the following topics:

• Product sheet optimization

• Category and menu structuring

• E-commerce catalog organization

• Product ranking and sorting rules

• Commercial animation and product highlighting

• Commercial performance analysis

• E-merchandising best practices training

My goal: to help companies better showcase their offerings to improve their conversion rates, revenue, and customer satisfaction.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Lille (up to 20km)

Tikamoon
Digital Consultant
E-COMMERCE
September 2021 - September 2025 (4 years)
Lille, France
Participation in category strategy: continuous improvement
Offer construction
Price positioning
Promotions and commercial operations
Performance analysis
Sales, revenue, and margin tracking
Key indicator analysis (stock turnover, stockout rate)
Market monitoring
Product assortment management: ensuring a coherent offer
Product database updates
New product launch monitoring
Product end-of-life management
Coordination with various stakeholders
Suppliers
Marketing, purchasing, logistics, and e-commerce teams
Customer relations
E-merchandising and highlighting
Cross-selling
Up-selling
Optimizing product visibility
KPIs
Operational support
Administrative management (listings, technical documentation)
E-commerce E-merchandising Category Management Tree Structure Product Sheet
Tikamoon
Product Catalog Manager
E-COMMERCE
September 2019 - September 2021 (2 years)
Lille, France
Participation in category strategy:
Continuous improvement
Offer construction
Product assortment management: ensuring a coherent offer
Product database updates
Copywriting
E-merchandising
Product end-of-life management
Coordination with various stakeholders
Marketing, purchasing, logistics, and e-commerce teams
Customer relations
Service providers (translation, press relations)
Operational support
Administrative management (listings, technical documentation)
Photo shoot organization
Subject matter expert
E-commerce Offer Management Web Copywriting E-merchandising Marketplace
Tikamoon
Product and E-merchandising Assistant
E-COMMERCE
September 2011 - September 2019 (8 years)
Lille, France
Participation in category strategy:
Continuous improvement
Product assortment management: ensuring a coherent offer
Product database updates
Copywriting
E-merchandising
Coordination with various stakeholders
Marketing, purchasing, logistics, and e-commerce teams
Customer relations
Service providers (translation, press relations)
Operational support
Administrative management (listings, technical documentation)
Photo shoot organization
Subject matter expert
E-commerce E-merchandising Offer Management Category Management Product Sheet