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Laura Micheneau

webmarketing consultant - facebook ads

Paris, France

  • 48.8546
  • 2.34771
  • Indicative rate €350 / day
  • Experience 2-7 years
Propose a project

Availability not confirmed

Preferences

Work location
Only do the missions remotely
Project length
Would prefer avoiding missions Between 3-6 months, ≥ 6 months

Verifications

Skills (38)

Laura in a few words

Hello,
Graduated from a digital school as a multimedia project manager and from a Master 2 at Skema Business School in Digital Business & Data Analysis, I propose to accompany you on projects as:

## Manager in paid acquisition on Facebook and Instagram Ads ##
- campaign planning
- campaign management
- campaign optimization
- strategic recommendations

## Digital project manager ##
- drafting specifications
- scheduling
- project tracking

## Data visualization with Tableau Software: extraction and highlighting of key information ##
## Testing websites and mobile applications: technical feedback and user experience ##
## Audit: speed, SEO and digital presence ##

Why work with me?
I am known for my ability to listen, my critical mind and my work force.

Hoping to work with you very soon!

Experience

January 2018 - December 2019 | Paris, France

Press & Media

Lagardère Active

Digital Analyst & Paid acquisition manager

- Reporting and analysis of audiences for websites and apps of the group (Elle, Paris Match, Télé 7, Europe 1, Public)
- Programming and following the paid acquisition: Facebook Ads, Outbrain campaigns for the brand Elle (Mickael Kors, Dior, Electrolux)
- Reporting dashboards on AT Internet
- Training teams on AT Internet new version
January 2018 - June 2018 | Singapore, Singapore

Banking & Insurance

UEX

Growth Hacker

- Creating, programming and following Facebook ADS campaigns
- Reporting marketing actions using KPIs (Datastudio, Google Analytics)
- Content writing for SEO strategy
- Emailing creation (EDM and newsletter - MailChimp)
- Design: banner creation, photo & video edition (Photoshop - iMovie)
- Project management: design freelance, project with French Chamber of Commerce of Singapore
- Translation of SEO content (English to French)
- Event planning
August 2019 - December 2019 | Barcelona, Spain

Digital Agency and IT company

SAP

Sales Operations

Sales Operations in the sales team Small & Mid-market France:
- daily reporting of sales activities (extract from Business Objects to Excel)
- building dashboards in order to optimize sales activities
- business support for sales team (CRM)
- organizing & planning partners events and SAP executives
- checking consolidation files (controlling)
- operational support for sales team management
January 2016 - August 2016 | Paris, France

Social Networks

Stootie

Product Manager

- Checking apps and website: wordings, bugs, loading, requests (iOs & Android)
- Planning of user feedback sessions: recruiting relevant users, planning the session and share feedback to the team
- Designing wireframe drafts on Sketch in order to improve the screens of the app/pages of the website
- Monitoring project with Agile Scrum method

Education

  • Digital Business & Data Analysis

    Skema Business School

    2019
  • Multimedia project management

    Multimedia and Internet Institute

    2016

Languages

  • Spanish

    Full professional proficiency

  • English

    Full professional proficiency

  • French

    Native or bilingual

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