Laura Micheneau

webmarketing consultant - facebook ads

Remote from Paris

  • 48.8546
  • 2.34771
  • Indicative rate €350 / day
  • Experience 2-7 years
Propose a project The project will only begin when you accept Laura's quote.

Availability not confirmed

Propose a project The project will only begin when you accept Laura's quote.

Location and geographical scope

Location
Paris, France
Remote only
Works remotely most of the time

Preferences

Project length
Would prefer avoiding:
  • Between 3-6 months
  • ≥ 6 months

Verifications

Languages

  • Spanish

    Full professional proficiency

  • English

    Full professional proficiency

  • French

    Native or bilingual

Skills (38)

Laura in a few words

Hello,
Graduated from a digital school as a multimedia project manager and from a Master 2 at Skema Business School in Digital Business & Data Analysis, I propose to accompany you on projects as:

## Manager in paid acquisition on Facebook and Instagram Ads ##
- campaign planning
- campaign management
- campaign optimization
- strategic recommendations

## Digital project manager ##
- drafting specifications
- scheduling
- project tracking

## Data visualization with Tableau Software: extraction and highlighting of key information ##
## Testing websites and mobile applications: technical feedback and user experience ##
## Audit: speed, SEO and digital presence ##

Why work with me?
I am known for my ability to listen, my critical mind and my work force.

Hoping to work with you very soon!

Experience

Lagardère Active - Lagardère

Press & Media

Digital Analyst & Paid acquisition manager

Paris, France

January 2018 - December 2019

- Reporting and analysis of audiences for websites and apps of the group (Elle, Paris Match, Télé 7, Europe 1, Public)
- Programming and following the paid acquisition: Facebook Ads, Outbrain campaigns for the brand Elle (Mickael Kors, Dior, Electrolux)
- Reporting dashboards on AT Internet
- Training teams on AT Internet new version

UEX

Banking & Insurance

Growth Hacker

Singapore, Singapore

January 2018 - June 2018

- Creating, programming and following Facebook ADS campaigns
- Reporting marketing actions using KPIs (Datastudio, Google Analytics)
- Content writing for SEO strategy
- Emailing creation (EDM and newsletter - MailChimp)
- Design: banner creation, photo & video edition (Photoshop - iMovie)
- Project management: design freelance, project with French Chamber of Commerce of Singapore
- Translation of SEO content (English to French)
- Event planning

SAP

Digital Agency and IT company

Sales Operations

Barcelona, Spain

August 2019 - December 2019

Sales Operations in the sales team Small & Mid-market France:
- daily reporting of sales activities (extract from Business Objects to Excel)
- building dashboards in order to optimize sales activities
- business support for sales team (CRM)
- organizing & planning partners events and SAP executives
- checking consolidation files (controlling)
- operational support for sales team management

Stootie

Social Networks

Product Manager

Paris, France

January 2016 - August 2016

- Checking apps and website: wordings, bugs, loading, requests (iOs & Android)
- Planning of user feedback sessions: recruiting relevant users, planning the session and share feedback to the team
- Designing wireframe drafts on Sketch in order to improve the screens of the app/pages of the website
- Monitoring project with Agile Scrum method

Education

charter modal image

Success is a team effort

Contribute to this success and the community's professionalism by signing the Freelancer Code of conduct

Sign the code